# Impressing Classmate Campaigns The Avis High School Reunion Ad is a Luxury Car Lineup By Amelia Roblin | Published 2011-01-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/avis-high-school-reunion-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/avis_reunion?size=_original) & [ireland-davenport](http://www.ireland-davenport.com/) Ten years after graduation, you may feel the pressure to appear as successful in life as this [Avis High School Reunion](https://www.trendhunter.com/trends/ravin-ais) ad depicts. As an advertisement for the company's line of luxury rental cars, this Ireland/Davenport print offers an amusing look at an unlikely scene. If this was a private school parking lot, perhaps one might expect to see a BMW, a [Lamborghini](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini), an Audi and a [Mercedes-Benz](https://www.trendhunter.com/trends/drive-pilot-story) out front, but it seems as though the Avis High School Reunion ad frames insecure minds that have thought alike and hired expensive vehicles to enhance their images. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Car Rentals:** The trend of renting luxury vehicles for special occasions offers an opportunity for disruptive innovation in the car rental industry by targeting customers who want to make a statement with their choice of transportation. - **Insecure Image Enhancement:** The trend of individuals seeking to enhance their image through material possessions presents an opportunity for disruptive innovation in the personal branding and self-improvement industries by offering alternative ways to boost confidence and self-worth. - **Amusing Advertisements:** The trend of using humor in advertisements provides an opportunity for disruptive innovation in the advertising industry by creating memorable and entertaining campaigns that resonate with the target audience. ### Who This Affects Most - **Car Rental:** The car rental industry can explore disruptive innovation by expanding their luxury vehicle rental offerings and creating unique experiences for customers who want to make a statement with their choice of transportation. - **Personal Branding:** The personal branding industry can capitalize on the trend of individuals seeking to enhance their image by offering innovative services and products that focus on personal growth, authenticity, and inner confidence. - **Advertising:** The advertising industry can embrace disruptive innovation by incorporating humor and creativity into campaigns, creating memorable and engaging advertisements that capture the attention of the target audience. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)