# Luxury Tequila NFTs Avion Tequila & BlockBar Released 100 Extra Añejo NFTs By Laura McQuarrie | Published 2024-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avion-tequila-extra-anejo References: [bottleraiders](https://bottleraiders.com/agave/extra-anejo/avion-tequila-nft-lucky-liquid-extra-anejo/)  In partnership with [BlockBar](https://www.trendhunter.com/trends/chairmans-reserve), [Avion Tequila](https://www.trendhunter.com/trends/avion-reserva-cristalino) released a limited number of its newest extra añejo in NFT form. Avion Lucky Liquid is a new expression that began aging in a Mexican cabernet sauvignon cask nine years ago, and according to the brand, it was forgotten in the depths of the cellars. After the expression was rediscovered a decade later, it was reimagined for a new generation of collectors. “By combining blockchain technology with prestige tequila in a limited run of just 100 bottles, we’re captivating the attention of two highly engaged, trailblazing communities,” said Juan Namur, digital director at [House of Tequila Pernod Ricard](https://www.trendhunter.com/trends/gochujang-finishing-sauce). Owners of the Lucky Liquid NFT can keep their purchase in a Singapore storage facility or redeem their NFT for a physical bottle. The luxurious bottle features a hexadecimal sequence as a nod to the programming language used to encrypt the Lucky Liquid NFT. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 74% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Blockchain-integrated Alcohol:** Utilizing blockchain for authentication and ownership tracking is revolutionizing the premium spirits market. - **Digital-physical Collectibles:** NFTs paired with physical luxury items create unique investment opportunities for consumers. - **Nft-enhanced Marketing:** Exclusive NFTs are enhancing brand engagement and loyalty among tech-savvy consumers. ### Who This Affects Most - **Luxury Alcohol:** The convergence of fine spirits and next-gen tech appeals to high-end consumers seeking rare experiences. - **Blockchain Technology:** Advanced solutions in blockchain are driving new ways to certify and trade unique, high-value assets. - **Digital Asset Storage:** Specialized storage facilities for NFT-backed products are emerging as essential services in the digital collectibles market. ## Related on Trend Hunter - [Collectible Tequila NFTs](https://www.trendhunter.com/trends/tequila-nft.md) - [Exclusive Tequila NFTs](https://www.trendhunter.com/trends/chairmans-reserve.md) - [Phygital Tequila Releases](https://www.trendhunter.com/trends/patrn-chairmans-reserve.md) - [Limited-Edition Liquor NFTs](https://www.trendhunter.com/trends/glenfiddich-blockbar.md) - [Luxury Whisky NFTs](https://www.trendhunter.com/trends/dewars.md) - [Unique Limited-Edition Tequila Expressions](https://www.trendhunter.com/trends/tequila-don-julio.md) - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md) - [Twinset Whiskey NFTs](https://www.trendhunter.com/trends/benriach-1.md) - [Exclusive Cognac NFTs](https://www.trendhunter.com/trends/hennessy-nfts.md)