# Alternative Agave Spirits Revel Spirits' Launched 'Avila' as a New Category of Distilled Liquor By Laura McQuarrie | Published 2018-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avila References: [prnewswire](https://www.prnewswire.com/news-releases/revel-takes-agave-spirits-to-a-new-level-with-debut-of-worlds-first-avila-300642182.html) & [revelspirits](http://www.revelspirits.com/) Revel Spirits launched Revel as a new brand and with it, a new category of distilled liquor by the name of Avila. Avila is made with the same 100% blue weber agave that goes into the making of tequila, but boasts a different name as it does not come from the over-farmed Tequila region of Mexico. The first Avila is being introduced as an [ultra-premium agave spirit](https://www.trendhunter.com/trends/tequila-options), made with roasted and steamed piñas, in three varieties: [Blanco, Reposado and Añejo](https://www.trendhunter.com/trends/aejo-expression). Revel's Avila is set to fill a need in the market as an alternative to tequila, especially during the growing shortage of the spirit. Already, [Revel Avila](https://www.trendhunter.com/trends/arancini-bites) has won silver and bronze at the 2018 San Francisco World Spirits Competition for its innovative new expressions. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Agave Liquors:** Opportunity for companies to create new types of distilled spirits using agave, as an alternative to traditional tequila. - **Premium Agave Spirits:** A growing demand for high-quality, premium agave spirits that can compete with traditional tequilas. - **Non-tequila Agave Spirits:** An emerging category of agave-based spirits that are not from the Tequila region of Mexico. ### Sectors Adopting This - **Distilled Liquor:** Disruptive innovation opportunity for companies to create new types of distilled liquor using agave as a base ingredient. - **Beverage Industry:** Opportunity for the beverage industry to tap into the growing demand for premium, non-traditional agave spirits. - **Alcohol Industry:** A potential game-changer for the overall alcohol industry, as new agave spirits could create a shift away from traditional tequilas and provide more diverse options for consumers. ## Related on Trend Hunter - [Premium Non-Alcoholic Agave Spirits](https://www.trendhunter.com/trends/almave.md) - [Non-Alcoholic Agave Spirits](https://www.trendhunter.com/trends/agave-blanco.md) - [Zero-ABV Tequila Alternatives](https://www.trendhunter.com/trends/non-alcoholic-tequilas.md) - [Sophisticated Hybrid Tequilas](https://www.trendhunter.com/trends/avion-reserva-cristalino.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Artisanal Agave Spirits](https://www.trendhunter.com/trends/artisanal-agave-spirits.md) - [Agave-Based Low-Alcohol Wines](https://www.trendhunter.com/trends/agavida.md) - [Non-Alcoholic Agave Juices](https://www.trendhunter.com/trends/nequila-by-len-y-sol.md) - [Non-Alcoholic Agave-Inspired Spirits](https://www.trendhunter.com/trends/seedlip-notas-de-agave.md)