# Cost-Free Life Insurance Plans 'Avibra' Monitors Your Lifestyle and Rewards Healthy Choices By Michael Hemsworth | Published 2018-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avibra References: [betalist](https://betalist.com/startups/avibra?utm_campaign=startup-61369&utm_medium=atom&utm_source=newsfeed) & [avibra](https://www.avibra.com/?ref=betalist) Life insurance plans are often associated with high costs, so 'Avibra' is positioned as a new alternative that offers coverage to individuals at no cost. The service works by using the power of AI to monitor the person's lifestyle and routine for [healthy choices](https://www.trendhunter.com/trends/aipowered-nutrition-tracking) and changes; this good behavior will be rewarded with additional coverage without having to pay additional premiums. The [AI technology](https://www.trendhunter.com/trends/aipowered-healthcare-platform) -- called Arya -- will track your habits and reward you accordingly to [gamify the insurance experience](https://www.trendhunter.com/trends/ethos-technologies), which is highly applicable to demographics like Millennials who are looking for a more entertaining approach to essential services. The 'Avibra' life insurance service takes all aspects of your lifestyle into account to make decisions including your finances, career, health, relationships and community involvement. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Gamified Insurance:** The use of gamification to make the insurance experience more entertaining and engaging. - **AI-powered Lifestyle Monitoring:** The use of AI technology to monitor an individual's lifestyle and reward healthy choices. - **Cost-free Coverage:** Offering life insurance coverage to individuals without any additional cost. ### Who This Affects Most - **Insurance:** The insurance industry can explore gamification and AI technology to enhance customer engagement and promote healthy lifestyles. - **Technology:** The technology industry can develop AI-powered platforms and applications for monitoring lifestyle choices and offering rewards. - **Customer Services:** Customer service-focused industries can adopt the concept of cost-free coverage and integrate gamification elements to make their services more attractive to a younger demographic. ## Related on Trend Hunter - [Elevated Health Rewards Apps](https://www.trendhunter.com/trends/massmutual-1.md) - [Free AI-Powered Nutrition Platforms](https://www.trendhunter.com/trends/aipowered-nutrition.md) - [AI-Powered Mental Health Services](https://www.trendhunter.com/trends/digital-mental-health-service.md) - [AI-Powered Insurance Brokers](https://www.trendhunter.com/trends/ai-insurance-broker.md) - [Anti-Discipline AI Coaches](https://www.trendhunter.com/trends/simple-life.md) - [AI Lifestyle Assistants](https://www.trendhunter.com/trends/hellolife.md) - [Preventative AI-Powered Healthcare Platforms](https://www.trendhunter.com/trends/aipowered-healthcare-platform.md) - [Holistic AI Health Apps](https://www.trendhunter.com/trends/medikarma.md) - [Personalized AI Wellness Platforms](https://www.trendhunter.com/trends/ab-chopra-epigenetics.md)