# Limited Edition Aviators 22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary By Going Like Sixty | Published 2008-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aviator-sunglasses-as-fashion-statment-launched-20-years-ago References: [bornrich.org](http://www.bornrich.org/entry/ray-bans-22-karat-gold-plated-ultra-aviators/) & [ray-ban](http://www.ray-ban.com/International/home.asp) Twenty years ago a fashion rage was started when Tom Cruise showed up as Top Gun in his hot aviator sunglasses. Everybody had a pair. 20 years later, it's time to celebrate. [Ray-Ban](https://www.trendhunter.com/trends/the-blacked-out-collection) is offering 25,000 pairs of Ray-Ban Ultra [Limited Edition](https://www.trendhunter.com/trends/rverie-collection) Aviators. The shares are 22 karat gold plated for $485. If you have a thing for sunglasses, this is a classic design that you must have. **Implications** - Modern consumers are looking for a bit of luxury in the purchases they make. Everyday products that offer a function while containing a prestigious element are appealing to those who desire more than just practicality. In order to further develop its brand, a company could focus on creating more items with this elite element in mind. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Everyday Products:** Companies can capitalize on the trend of modern consumers seeking everyday products that offer a function while containing a prestigious element. - **Prestigious Design Elements:** Adding elite elements to products can attract customers who desire more than just practicality. - **Limited Edition Collections:** Creating limited edition collections can generate excitement and appeal to consumers who value exclusivity. ### Where This Applies - **Eyewear:** Eyewear companies can explore incorporating prestigious elements into their designs to attract luxury-seeking consumers. - **Fashion Accessories:** Fashion accessory brands can create limited edition collections with prestigious design elements to cater to consumers seeking exclusivity. - **Luxury Goods:** Luxury goods companies can develop more items with elite elements in mind to cater to modern consumers' desire for luxury in everyday products. ## Related on Trend Hunter - [Premium Replica Aviator Glasses](https://www.trendhunter.com/trends/apollo-11-sunglasses.md) - [Limited Edition Aviators](https://www.trendhunter.com/trends/blue-moon-colorway.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Y2K-Era Titanium Sunglasses](https://www.trendhunter.com/trends/oakley-xmetal-juliet.md)