# Hybrid Aviator Shades Maison Martin Margiela's Acetate Aviator is a Combo of Style By John Mitchell | Published 2010-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aviator-hybrid-acetate-aviator-by-maison-martin-margiela References: [colette.fr](http://www.colette.fr/#/eshop/article/7641724/maison-martin-margiela-sunglasses/96/) Maison Martin Margiela's acetate aviators make an interesting statement. In the growing world of [strange and stranger sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection), Margiela has fused together the [classic aviator](https://www.trendhunter.com/trends/sunski-strada) with a thick acetate side frame that cuts off before reaching the middle wire. These shades are available in two colous, black and tortoise, for Maison Martin Margiela's Fall/Winter 2010-11 collection -- in very selective stores and quantity, I'm sure. **Implications** - [Sunglasses are popular fixtures](https://www.trendhunter.com/trends/rverie-collection) on many people during the summer months as well as all year long, and therefore they are a necessary purchase for many. By recognizing products that will continue to remain vital in the eyes of consumers, businesses can recognize avenues to invest money. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Strange Sunglasses:** Designers are creating unique and unconventional sunglasses, like Maison Martin Margiela's acetate aviators, to make a fashion statement. - **Limited Edition Collections:** Luxury fashion brands are releasing exclusive collections, such as Maison Martin Margiela's Fall/Winter 2010-11 collection, to create scarcity and appeal to select consumers. - **Year-round Sunglasses:** Sunglasses continue to be a popular accessory throughout the year, providing an opportunity for businesses to invest in designs that have enduring consumer demand. ### Where This Applies - **Fashion Industry:** Fashion brands can innovate and disrupt the sunglasses market by creating unique and unconventional designs that make a fashion statement. - **Luxury Goods Industry:** Luxury fashion brands can leverage limited edition collections to create exclusivity and scarcity, driving demand among select consumers. - **Eyewear Industry:** The eyewear industry can focus on year-round sunglasses as a profitable segment, recognizing the enduring consumer demand for stylish eyewear. ## Related on Trend Hunter - [Bug-Like Avant-Garde Sunglasses](https://www.trendhunter.com/trends/spiral-01.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Leather-Detailed Luxe Eyewear](https://www.trendhunter.com/trends/muzm-mars-xmetal-leather.md) - [Angular Collaborative Eyewear Frames](https://www.trendhunter.com/trends/vantage-30.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Practical Stylish Foldable Eyewear](https://www.trendhunter.com/trends/editions-pliables.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md)