# Celebrity Gin Companies Ryan Reynolds Recently Purchased the Aviation Gin Distillery By Joey Haar | Published 2018-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aviation-gin-distillery References: [thedailymeal](https://www.thedailymeal.com/entertain/ryan-reynolds-gin-company) & [aviationgin](http://www.aviationgin.com/) Following the success of 'Deadpool', Ryan Reynolds is riding a high in both celebrity and wealth, and one of the moves the actor has made in light of that is to purchase the [Aviation Gin distillery](https://www.trendhunter.com/trends/edinburgh-gins-new-distillery). The Portland, Oregon, distillery produces American gin that can stand alone as a drink or [mix in with cocktails](https://www.trendhunter.com/trends/cini-tini), and it appealed to Reynolds immediately. "Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way," Reynolds said in a statement released to People. According to the report, the actor is more than just a figurehead. He's set to have an active role in the day-to-day operations of the company. Reynolds' image has been incorporated into [Aviation's branding](https://www.trendhunter.com/trends/edinburgh-gin-redesign), with a sardonic quip emblazoned on their website's front page as well. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-owned Distilleries:** The trend of celebrities purchasing and getting involved in distilleries presents opportunities for disruptive innovation in the spirits industry. - **Gin Distilleries:** The popularity of gin as a versatile and standalone drink or mixer creates opportunities for disruptive innovation in the gin industry. - **Personalized Branding:** The incorporation of a celebrity's image and personality into a brand's identity offers opportunities for disruptive innovation in branding and marketing strategies. ### Sectors Adopting This - **Spirits Industry:** The spirits industry can explore disruptive innovations in product development and branding to capitalize on the trend of celebrities getting involved in distilleries. - **Gin Industry:** The gin industry can embrace disruptive innovations in flavor profiles, production methods, and packaging to meet the evolving demands of consumers. - **Branding Industry:** The branding industry can develop disruptive innovations in personalized marketing and image integration to engage and attract consumers in unique ways. ## Related on Trend Hunter - [Antihero-Inspired Gin Bottles](https://www.trendhunter.com/trends/aviation-american-gin.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Mutant Superhero Gin Bottles](https://www.trendhunter.com/trends/wolverine-gin-bottle.md) - [Low-Cost Distillery Weddings](https://www.trendhunter.com/trends/distillery-wedding.md) - [Botanically Boosted Juniper Sours](https://www.trendhunter.com/trends/juniper-sour.md) - [Celeb-Launched Scottish Gins](https://www.trendhunter.com/trends/ramsays-gin.md) - [Antihero Escape Rooms](https://www.trendhunter.com/trends/deadpool-wolverine2.md) - [Consultancy Firm-Supported Gin Expansions](https://www.trendhunter.com/trends/james-gin.md) - [Actress-Backed Chablis Gins](https://www.trendhunter.com/trends/emma-watson-1.md)