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# Dawn-to-Dark Drinks
The Aviara AM and PM Concoctions are Nutritious

By Marissa Liu | Published 2009-10-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/aviara-am-and-pm
References: [lovelypackage](http://lovelypackage.com/am-pm-health-drink/) & [aviaralife](http://www.aviaralife.com/products.html)

These Aviara AM and PM drinks were designed by [Axis41](http://www.axis41.com/solutions/brand_dev). Aviara is a San Diego-based nutrition company that developed the AM and PM drinks to help promote a healthy and vibrant life.

Like the Aviara AM and PM drinks, the silk-screened, frosted glass bottles are clean and simple. The AM drink is a blend of aloe, ginger and green tea extracts, apple and carrot juices, calcium, vitamins, resveratrol, and a whole list of other products to help [boost energy levels](https://www.trendhunter.com/trends/blue-aura-energy-shot) at the start of the day. PM uses acai and blueberry juices, chamomile and lavender extract, melatonin, resveratrol, and other tasty ingredients to [help calm and soothe the nerves](https://www.trendhunter.com/trends/lavender-smoothie) at the end of the day.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 48% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Nutritious Drinks:** There is an opportunity to create new and innovative drinks that focus on promoting health and wellness through the use of natural ingredients.
- **AM and PM Beverages:** There is potential to create drinks that are specifically designed to be consumed in the morning or at night, depending on their intended effect on the body.
- **Clean and Simple Packaging:** Companies can explore using minimalistic packaging designs that evoke a sense of clean and natural ingredients, showcasing the products' health benefits.

### Industries Being Reshaped

- **Beverage Industry:** There is an opportunity to disrupt the traditional beverage industry by creating new and innovative drinks that focus on health and wellness, using all-natural ingredients.
- **Nutrition Industry:** There is potential for nutrition companies to expand their product lines by introducing new drinks that are specifically designed to be consumed in the morning or at night, with a focus on promoting health and wellness.
- **Packaging Industry:** Companies in the packaging industry can explore creating minimalistic and eco-friendly designs that showcase the natural and healthy ingredients of a product, attracting consumers who prioritize health and sustainability.

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