# Wet 'n' Wild Airline Ads New Avianova Commercial Shows Girls in Bikinis Cleaning Dirty Planes By Ryan Hinkson | Published 2010-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avianova-commercial References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/dirty-girls-clean-up-russian-carriers-aircraft.html) & [copyranter.blogspot](http://copyranter.blogspot.com/2010/06/everything-in-russia-sex.html) Airlines have been reducing fares and allowing extra baggage to entice more people to fly. Well, this Avianova commercial, which shows [bikini-clad flight attendants](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) stripping down to their bikinis so they can clean the plane, is all the motivation I need to get on board. If this Avianova commercial is any indication of how things really are for the Russian airline, I think complaining about a [delayed flight](https://www.trendhunter.com/trends/spirit-airlines-bans) will be a thing of the past. Once they allow you to wait on the tarmac. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Airline Marketing:** The use of unconventional advertising tactics, such as featuring bikini-clad flight attendants, can be a disruptive innovation opportunity for airlines to attract and engage customers. - **Customer Experience Enhancement:** Enhancing the in-flight experience by providing unique and entertaining features, like bikini-clad flight attendants, can differentiate airlines and create a disruptive innovation opportunity. - **Brand Differentiation:** Employing unconventional advertising campaigns, such as Avianova's bikini-clad flight attendants, can help airlines stand out in a crowded market and seize disruptive innovation opportunities. ### Who This Affects Most - **Airline Industry:** The airline industry can explore disruptive innovation opportunities by rethinking traditional marketing strategies and tapping into unconventional advertising tactics like Avianova's bikini-clad flight attendants. - **Advertising Industry:** The advertising industry has a chance to embrace disruptive innovation opportunities by reimagining conventional approaches and helping airlines create captivating campaigns like Avianova's bikini-clad flight attendants. - **Hospitality Industry:** The hospitality industry, specifically airlines, can capitalize on disruptive innovation opportunities by delivering unique and memorable experiences, such as Avianova's bikini-clad flight attendants, to enhance customer satisfaction and loyalty. ## Related on Trend Hunter - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Budget-Friendly Airline Campaigns](https://www.trendhunter.com/trends/sunwing-vacations1.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Aviation Safety Campaigns](https://www.trendhunter.com/trends/pal-safetynovela.md) - [Festival-Focused Airline Initiatives](https://www.trendhunter.com/trends/festival-season.md) - [Luxurious Eco-Conscious Amenities](https://www.trendhunter.com/trends/aeroflot-1.md) - [Airline Policy Revisions](https://www.trendhunter.com/trends/spirit-airlines-bans.md) - [Telenovela-Inspired Safety Videos](https://www.trendhunter.com/trends/philippine-airlines.md)