# Avian Wine Branding These Wines Come with a Distinct Playful Label By Mishal Omar | Published 2016-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avian-wine References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/alexandar-wines.html) & [studio33.rocks](https://studio33.rocks/) The avian wine branding by '[Vina Alexandar](https://www.trendhunter.com/trends/via-amelia)' has a distinct look that ensures it will stand out on shelves and will likely be remembered. With the multitude of options of wines on the market, labeling can be a key determinant in who will purchase which bottles. The Vina Alexandar wines were designed by the creative agency '[Studio 33](https://www.trendhunter.com/trends/grey-goose-bottle)' and each features a different-colored illustration of an owl. The owls are [vibrant and impossible to miss](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle), ensuring that the bottles themselves will capture the attention of consumers. There are five different wines in this collection including a chardonnay, a rhine riesling, a red cabernet sauvignon, a merlot and a rose. By showcasing imagery that immediately directs the eye to these avian wines, Studio 33 has succeeded in its goal. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Playful Wine Branding:** There's an opportunity to create more playful and creative wine labels to stand out on shelves. - **Animal-themed Beverage Branding:** Using different animals as a branding theme for beverages could be a disruptive innovation opportunity to differentiate a product from competitors. - **Illustrative Product Labeling:** Creating illustrative and visually-appealing product labeling could be a way to capture consumer attention and interest in a product. ### Industries Being Reshaped - **Wine Industry:** Brands within the wine industry can differentiate themselves by creating unique and visually-appealing packaging and labeling. - **Beverage Industry:** Different types of beverages can benefit from creative and unique product labeling that stands out on shelves. - **Design Industry:** There's opportunity for creative agencies and designers to create innovative and visually-appealing product labeling and branding for various industries. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Uplifting AR Wine Labels](https://www.trendhunter.com/trends/aviana-collection.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)