# Gothic Avian Fashion Alexander McQueen's Bird-Inspired Campaign By lourdes sanchez bayas | Published 2008-10-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/avian-fashion-campaigns-alexander-mcqueens-fall-2008-gothic-bird-ads References: [wickedhalo.blogspot](http://wickedhalo.blogspot.com/2008/10/alexander-mcqueens-fall-campaign.html) & [alexandermcqueen](http://www.alexandermcqueen.com/) British haute couture designer Alexander McQueen has revealed his Fall 2008 ad campaign. Shot by Craig McDean and styled by Tabitha Simmons, the ads feature red-haired 17-year-old model Alice Gibb as a sort of Gothic [bird caught among the twigs](https://www.trendhunter.com/trends/biomimicry-fashion) and sticks of a gigantic dark nest. Alice's flaming red hair is in deep contrast with the dark and ominous-looking nest. But I think it is that contrast--and the [beautiful dresses](https://www.trendhunter.com/trends/velvet-heat)--that gives this [print campaign](https://www.trendhunter.com/trends/eva-green) its edge and beauty. **Implications** - Alexander McQueen has created a stunning campaign that quite obviously derives a large part of its inspiration from birds. The myth that inspired McQueen also involves a 600 year old tree. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Gothic Avian Fashion:** Disruptive innovation opportunity: Explore the fusion of gothic elements and avian-inspired fashion to create unique and edgy designs. - **Red-haired Models:** Disruptive innovation opportunity: Embrace non-traditional beauty standards by featuring models with unconventional hair colors in fashion campaigns. - **Contrasting Campaign Visuals:** Disruptive innovation opportunity: Experiment with contrasting visuals to create captivating and attention-grabbing print campaigns. ### Where This Applies - **Fashion Design:** Disruptive innovation opportunity: Incorporate bird-inspired elements into fashion designs to create unique and visually striking collections. - **Photography:** Disruptive innovation opportunity: Explore alternative and dark visual aesthetics in fashion photography to create memorable and unconventional campaigns. - **Hair Color Products:** Disruptive innovation opportunity: Develop and market hair color products that cater to the growing demand for bold and non-traditional hair colors in the fashion industry. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Canary-Inspired Fashion Clutches](https://www.trendhunter.com/trends/canary-clutch.md) - [Bird Feather-Inspired Boots](https://www.trendhunter.com/trends/kiss-boots.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Regal Inaugural Candle Collections](https://www.trendhunter.com/trends/alexander-mcqueen-4.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)