# Stallion Seducing Lube Campaigns The Avia Motor Oil Ads Will Charm Your Charger By Amelia Roblin | Published 2011-04-05 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/avia-motor-oil-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/avia_motor_oil_lick) & [serviceplan](http://www.serviceplan.com/) Any enthusiastic car owner knows to groom his engine with only the best, and the Avia Motor Oil ads promise that this brand of [lubricant](https://www.trendhunter.com/trends/luxury-lubricant) will "Make your horse purr." The Serviceplan Gruppe of Munich, Germany, is responsible for this series of three [print advertisements](https://www.trendhunter.com/trends/he-got-money), in which the popular parallel between stallions and super cars is portrayed literally. Where one may feed, [curry and massage his horse](https://www.trendhunter.com/trends/lush-2026-year-of-the-horse), a proud motorist is likely to treat his automobile with the same obliging attention. Pleasing a horse may afford the rider a smoother journey, and maintaining a vehicle will keep a car in good shape for longer, with fewer services necessary. Showing a smitten horse seduced into a sensitive state, these Avia Motor Oil ads offer an attractive image for the behavior of your car. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Animal-themed Advertising:** More companies could experiment with animal-inspired ads for their products - **Literal Product Comparisons:** Brands can explore literal depictions of their products' effects to stand out in a crowded market - **Personification of Inanimate Objects:** Companies can consider personifying their products to appeal to consumers' emotions and form deeper connections with them ### Sectors Adopting This - **Automotive:** Other car-related products, such as engine oils and cleaning solutions, can use creative marketing campaigns to differentiate themselves - **Animal Care:** Pet food and grooming brands can incorporate humor and creativity into their ads to capture attention and stand out - **Advertising:** Advertising agencies can explore unique and memorable ways to depict their clients' products and services ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)