# Scrumptious Autumn Ales Avery Rumpkin Beer Features Roasted Pumpkin and Much More By Michael Hemsworth | Published 2015-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avery-rumpkin-beer References: [uncrate](http://uncrate.com/stuff/avery-rumpkin-beer/) & [averybrewing](http://averybrewing.com/rumpkin/) It's the season of having pumpkin in everything you consume, but if you're a touch tired of the traditional pumpkin ale, then you're likely to find Avery Rumpkin Beer a refreshing divergence from the autumn norm. Brewed with roasted pumpkins the brewery acquired from a farm near Boulder, Colorado, Avery Rumpkin Beer is finished with cinnamon, nutmeg and ginger to make it something of a spicy tonic rather than a traditional pumpkin beer. Aged in rum barrels, Avery Rumpkin Beer features an alcohol by volume of about 15-18%, which means that this tasty beverage -- while seemingly lighthearted in branding and taste -- will definitely give you a toasty feeling on the inside after a bottle or two. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alternative Pumpkin Flavors:** The trend of using non-traditional ingredients in pumpkin ales provides opportunities for breweries to experiment with unique flavor combinations. - **High-alcohol Content Beers:** The trend of producing beers with high alcohol content presents opportunities for breweries to cater to a niche market segment looking for more potent drinking options. - **Specialty Barrel-aged Beers:** The trend of aging beers in unique barrels such as rum, bourbon, and brandy provides opportunities for breweries to create innovative and flavorful brews. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries have the flexibility to experiment with unique flavor combinations and high alcohol contents, catering to niche markets and standing out in a competitive industry. - **Beverage Industry:** The trend of creating unique and specialty drinks provides opportunities for the beverage industry to expand beyond traditional offerings and appeal to consumers seeking new and interesting tastes. - **Alcohol Manufacturing Industry:** The trend of creating specialty high-alcohol content beers aged in unique barrels presents opportunities for the alcohol manufacturing industry to target consumers seeking premium and unique products. ## Related on Trend Hunter - [Autumnal Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ale.md) - [Seasonal Retailer Beers](https://www.trendhunter.com/trends/haunted-harvest-pumpkin-spice-ale.md) - [Autumnal Amber Ales](https://www.trendhunter.com/trends/amber-ale.md) - [Pumpkin Latte Blonde Beers](https://www.trendhunter.com/trends/latte-blonde-beer.md) - [Halloween-Inspired Pumpkin Beers](https://www.trendhunter.com/trends/possessed-pumpkin-beer.md) - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md) - [Seasonal Vanilla-Inspired Beers](https://www.trendhunter.com/trends/vanilla-caramel-amber.md) - [Pumpkin Spice-Flavored Alcohols](https://www.trendhunter.com/trends/pumpkin-spice-liqueur-1.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md)