# Busily Patterned Editorials Avenue L 'Baroque Dark Fantasy' Stars a Gothic Morwenna Lytton Cobbold By Meghan Young | Published 2012-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avenue-l-baroque-dark-fantasy References: [latestfashioneditorials](http://www.latestfashioneditorials.com/morwenna-lytton-cobbold-avenue-l-september-2012/) The Avenue L 'Baroque Dark Fantasy' editorial is aptly titled. Dark and baroque, it has a fantasy element thrown into the mix that will enchant just about anyone, male or female. Of course, the photoshoot is meant to entice the latter. Shot in studio against busily patterned backdrops of Victorian-like wall paper, the images have a Gothic vibe as well. Starring model Morwenna Lytton Cobbold, the Avenue L 'Baroque Dark Fantasy' editorial appears in the September 2012 issue of the magazine. Showcasing a slew of [ornate fashion](https://www.trendhunter.com/trends/selkies-the-libertine-collection), the [London-based beauty](https://www.trendhunter.com/trends/london-a-love-affair) is dripping in rich jewelry that add even more texture to the outfits. The looks were perfected with blunt blonde hair, [dark eyes and red lips](https://www.trendhunter.com/trends/il-pranzo-campaign). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Fantasy Fashion Editorials:** The rise of dark and gothic-inspired fashion editorials with elements of fantasy presents an opportunity for brands to explore innovative design and nuanced storytelling in their campaigns. - **Ornate Fashion Statements:** The use of rich jewelry and textured fabrics in fashion editorials showcases an opportunity for luxury fashion brands to experiment with opulence in their collections and marketing. - **Busily Patterned Backdrops:** The use of Victorian-inspired busily patterned backdrops in fashion editorials presents a disruptive innovation opportunity for wallpaper and interior design companies to collaborate with fashion brands for unique marketing campaigns. ### Industries Being Reshaped - **Fashion:** The dark fantasy fashion trend creates an opportunity for fashion designers to experiment with innovative designs and storytelling while connecting with consumers through emotional resonance. - **Luxury Jewelry:** The emphasis on rich jewelry in the Avenue L editorial highlights an opportunity for luxury jewelry brands to incorporate thematic storytelling in their collections and marketing campaigns. - **Interior Design:** The use of busily patterned backdrops in fashion editorials presents an opportunity for wallpaper and interior design companies to expand their customer base by collaborating with fashion brands for unique marketing campaigns. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)