# Brand-oriented E-commerce The Avenue 32 Website Invites Designers to Form Personal Pages By Jordy E | Published 2013-02-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/avenue-32 References: [fashionotes](http://www.fashionotes.com/content/2013/02/eye-on-e-commerce-avenue-32/) & [avenue32](http://www.avenue32.com) The [Avenue 32](https://www.trendhunter.com/trends/Billables-AI) website has been successfully launched on behalf of founders Roberta Benteler and Juri von Randow. The two kicked off the venture in 2011, an offshoot of their infatuation with retailers along Paris' Avenue Montaigne. Avenue 32 maintains a chic brand of variety as it showcases the collections of both [established and up and coming designers](https://www.trendhunter.com/trends/willy-chavarria1). Best of all are its [brand-oriented features](https://www.trendhunter.com/trends/base-store). Each label curates their own page within the Avenue 32 forum, enabling the fashion houses to pick and choose from their very own collections. Related videos and pictures provide further insight into their choices. With posts by Frends, Aperlai, Victoria Grant, Alexander Lewis and Huishan Zhang, shoppers cannot possibly go wrong. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 12% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Brand-oriented E-commerce:** Disruptive innovation opportunity: Create an e-commerce platform that allows fashion brands to curate their own personalized pages and showcase their collections. ### Sectors Adopting This - **Fashion and Retail:** Disruptive innovation opportunity: Develop technology solutions for fashion brands to enhance their online presence and create personalized shopping experiences. ## Related on Trend Hunter - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Digital-First Designer Platforms](https://www.trendhunter.com/trends/the-frntal.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md)