# Crystal-Infused Lip Balms The Aventurine Balm Contains a Subtle Green Shimmer By Mishal Omar | Published 2017-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aventurine-balm References: [colourpop](https://colourpop.com/collections/crystal/products/aventurine-balm) Colour Pop's Aventurine balm not only has a unique finish, but the ingredients with which it is made are highly distinct from essentially any other lip product on the market. As its name suggests, the [lip balm](https://www.trendhunter.com/trends/kisskiss-bee-glow-pearly-lip-balm) is made with aventurine, a shimmering green gemstone that is a form of quartz and can come in orange, brown, yellow, blue or gray colors. Since most are green, the Aventurine balm offers a subtle green hint of color on the lips with a pearlescent finish, rather than featuing over-the-top shimmer. The balm also contains Vitamin E, [diamond powder](https://www.trendhunter.com/trends/fabled-gemgel) and [moisturizing coconut oil](https://www.trendhunter.com/trends/glasting-melting-balms), among other beneficial ingredients. The Aventurine balm is well-suited for those who enjoy makeup products that are both luxurious and distinct. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Crystal-infused Beauty Products:** The growing trend of incorporating crystals and gemstones in beauty products presents an opportunity for companies to offer unique, high-end cosmetics. - **Natural and Earthy Makeup:** There is a rising demand for makeup products made with natural, plant-based ingredients to meet the need for eco-friendly and sustainable beauty options. - **Pearlescent Lip Products:** As consumers seek more subtle yet unique cosmetic finishes, there is an opportunity for companies to create lip products with a pearlescent or iridescent sheen. ### Who This Affects Most - **Beauty and Personal Care:** Cosmetics companies can tap into the trend of using unconventional and rare ingredients to create luxurious, high-end beauty products. - **Sustainable and Green Beauty:** Companies can cater to the growing demand for eco-friendly and plant-based beauty products by incorporating natural, sustainable ingredients into their makeup and skincare lines. - **Online Cosmetics Retail:** The trend of purchasing makeup online allows companies to offer unique and innovative cosmetic products to customers who may not have access to them in physical stores. ## Related on Trend Hunter - [Glass-Like Finish Lip Balms](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/sugar-plum-shimmer-lip-oil.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Antioxidant-Rich Lip Balms](https://www.trendhunter.com/trends/essential-drip-glossy-balm.md) - [Ceramide-Based Lip Balms](https://www.trendhunter.com/trends/ceramide-hydrabalm.md) - [Refreshing Lip Treatments](https://www.trendhunter.com/trends/glass-balm.md) - [Agave-Infused Beauty Balms](https://www.trendhunter.com/trends/ethereal-glow-balm.md) - [Color-Changing Lip Balms](https://www.trendhunter.com/trends/colorchanging-lip-balm.md) - [Peptide-Infused Lip Balms](https://www.trendhunter.com/trends/juicy-peptide-lip-balms.md)