# Emperor-Embedded Watches The Aventicum Watch's Dial Features a Floating Roman Emperor By Rahul Kalvapalle | Published 2015-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aventicum References: [gizmag](http://www.gizmag.com/aventicum-watch/35810/) & [christopheclaret](http://www.christopheclaret.com/en/collection-traditional-complications-watches-aventicum-c11-p17.php) The Aventicum is a [luxury watch](https://www.trendhunter.com/trends/c1-bel-canto-lumire), offered by Swiss watchmaker Christophe Claret, that is embedded with a [miniature golden bust](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage) of Emperor Marcus Aurelius that appears to float above the center of the dial. The hologram-like depiction of the bust is the result of the installation of the first ever mirascope seen in a wristwatch. The mirascope produces a magnified image that appears to float above a small hole in the center of the dial. The Aventicum was inspired by a 3D documentary about the excavations of Aventicum, the capital of the ancient Roman province of Helvetia (modern-day Switzerland). Among the treasures found in the excavation was a gold bust of Marcus Aurelius discovered in 1939. The watch will be available in limited quantities in [red gold and white](https://www.trendhunter.com/trends/pegasus-sapphire) priced at $52,800 and $57,100. This may sound like a lot but it's not everyday you can count on your own personal Roman emperor to keep tabs on the time for you. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Luxury-embedded Watches:** Disruptive innovation opportunity: Create high-end watches that incorporate unique and visually captivating features, such as holograms or miniature sculptures, to appeal to luxury consumers. - **Mirascope Technology:** Disruptive innovation opportunity: Apply mirascope technology to various products, including watches, to create mesmerizing visual effects and enhance the overall user experience. - **Historical-inspired Timepieces:** Disruptive innovation opportunity: Design watches that draw inspiration from historical artifacts or events, offering consumers a unique blend of heritage and innovation. ### Sectors Adopting This - **Luxury Watchmaking:** Disruptive innovation opportunity: Integrate advanced technologies and artistic elements into luxury watches, elevating their perceived value and desirability among affluent consumers. - **Optical Technology:** Disruptive innovation opportunity: Explore new applications of mirascope technology in various industries, such as entertainment, gaming, and advertising, to create immersive visual experiences. - **Art and Collectibles:** Disruptive innovation opportunity: Merge traditional art forms with functional products, like watches, to create unique collectible items that appeal to both art enthusiasts and collectors. ## Related on Trend Hunter - [Arthurian Luxury Watches](https://www.trendhunter.com/trends/enchanter-merlin.md) - [Robotically Accented Timepieces](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur.md) - [Roman Architecture-Inspired Timepieces](https://www.trendhunter.com/trends/roma-watch.md) - [Galaxy-Inspired Timepieces](https://www.trendhunter.com/trends/ur-100v-lightspeed.md) - [Mesopotamian-Inspired Timepieces](https://www.trendhunter.com/trends/urwerk-ur100v-sumer.md) - [Next-Gen Pocket Watches](https://www.trendhunter.com/trends/arsham-droplet.md) - [Luxury Space-Themed Timepieces](https://www.trendhunter.com/trends/space-themed-timepiece.md) - [Luxe Artisan Pocket Watches](https://www.trendhunter.com/trends/la-ravenale.md) - [Space-Inspired Titanium Watches](https://www.trendhunter.com/trends/spaceone-tellurium.md)