# Coffee-Enhancing Glassware The Avensi Cup Was Engineered to Maximize the Taste of Coffee By Grace Mahas | Published 2019-07-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/avensi-cup References: [kickstarter](https://www.kickstarter.com/projects/735135736/avensi-coffee-enhancing-glassware-reveal-flavor-taste-aroma?ref=discovery_newest) & [icosabrewhouse](https://icosabrewhouse.com/) The Avensi Cup was created for coffee enthusiasts with a scientifically engineered design that improves the flavor, taste, and aroma of your morning cup of joe. Once the coffee is swirled, the cup's diffusion chamber is able to capture and focus the coffee's aromas to amplify the smell. The Avensi cup has a unique single-wall top that's fused with a [double-wall base](https://www.trendhunter.com/trends/titaner-colorti-doublewall-cup) for maximum insulation while keeping it cool to the touch. The glass' iconic hex design is made from [hand-blown borosilicate glass](https://www.trendhunter.com/trends/podio-cup) and displays spectacular craftsmanship. In addition, the unique cup was designed to allow users to enjoy their everyday coffee or be used as a [specialty coffee tasting glass](https://www.trendhunter.com/trends/awaz-glasses). This state-of-the-art glass allows users to experience and focus on the beautiful aromas of coffee in a way like never before. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 43% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Glassware for Beverages:** Disruptive innovation opportunities could include creating enhanced glassware to maximize the flavor of other beverages like teas or cocktails. - **Scientifically Engineered Drinkware:** Opportunities for innovation could include designing scientifically engineered glassware for other drinks such as wine or beer. - **Multi-functional Glassware Designs:** Opportunities for creating innovative glassware could include designing multi-functional glasses for drinks that can be used for both everyday use and for specialized tasting events. ### Where This Applies - **Beverage Industry:** Innovative drinkware designs could create new opportunities for enhancing the drinking experience and capturing more of the market share of the beverage industry. - **Culinary Industry:** Developing specialized glassware could create new opportunities and markets for the culinary industry and food and beverage pairing experiences. - **Hospitality Industry:** Creating specialized glassware for tasting events could create opportunities for the hospitality industry and lead to higher customer satisfaction and sales. ## Related on Trend Hunter - [Stackable Minimalist Glassware](https://www.trendhunter.com/trends/aeris-doublewalled-glassware.md) - [Cube Aluminium Espresso Cups](https://www.trendhunter.com/trends/unavela.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Heated Espresso-Sized Coffee Cups](https://www.trendhunter.com/trends/heated-espresso-cup.md) - [Scent-Flavored Tumblers](https://www.trendhunter.com/trends/the-tumbler-by-air-up.md) - [Sensor-Guided Tea Cups](https://www.trendhunter.com/trends/soundsip.md) - [Chic Durable Coffee Presses](https://www.trendhunter.com/trends/popular-coffee-press.md) - [Stainless Coffee Press Tools](https://www.trendhunter.com/trends/aarke-coffee-press.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md)