# Incredibly Crafty Comic Ads This Avengers Target Promo is Made of Pencils and Pop Cans By Josh Triantafilou | Published 2012-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avengers-target-promo References: [behance.net](http://www.behance.net/gallery/Avengers-Assemble/3689651) & [guyseese](http://www.guyseese.com/) This Avengers [Target](https://www.trendhunter.com/trends/pillowfort-collection) promo demonstrates why the advertising agency [Wieden + Kennedy](https://www.trendhunter.com/trends/trigger-the-taste), Portland are at the top of its game. The promotion centers around statues of the Avengers made from common items found in every Target store. Pencils, chocolate bars and pop cans are just a few of the products that have been precisely and meticulously arranged into full size comic book heroes. These installations provide Target with a number of marketing benefits. First, they align the retail giant towards the buzz surrounding the [upcoming Avengers movie](https://www.trendhunter.com/trends/general-mills-and-marvel-studios); second, they appeal to kids (and kids at heart) with the imaginative life-size statues; lastly, the statues advertise other Target products because they are made of these products. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Imaginative Product Installations:** Creating life-size statues made from common store products offers an opportunity for businesses to captivate audiences and generate buzz. - **Marketing Through Pop Culture:** Aligning advertising efforts with popular movies or entertainment franchises presents a chance for brands to leverage existing fan bases and engage with potential customers. - **Product-integrated Promotions:** Using unique, product-centric advertising strategies allows companies to showcase their offerings in creative and entertaining ways, thereby increasing brand exposure. ### Where This Applies - **Retail:** Retailers can leverage product installations to create immersive experiences within their stores, attracting customers and driving sales. - **Advertising:** The integration of pop culture into advertising campaigns presents opportunities for agencies to create highly engaging and memorable content for their clients. - **Consumer Goods:** By incorporating their products into promotional installations, consumer goods companies can effectively promote their offerings while creating unique experiences for consumers. ## Related on Trend Hunter - [Anniversary-Celebrating Storytelling Ads](https://www.trendhunter.com/trends/marvels-85th-anniversary.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md) - [Cooling Superhero Candy Products](https://www.trendhunter.com/trends/marvels-avengers-12count-assorted-tray.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Animation-Themed Decor Ranges](https://www.trendhunter.com/trends/pillowfort-collection.md) - [3D Superhero Block-Puzzle Sets](https://www.trendhunter.com/trends/amazing-spiderman-set.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)