# Franchise-Inspired Theme Parks Disney’s Avengers Campus Embraces the Popularity of the Franchise By Kalin Ned | Published 2019-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/avengers-campus References: [disneyparks.disney.go](https://disneyparks.disney.go.com/blog/2019/12/avengers-campus-at-disney-california-adventure-park-to-begin-recruiting-super-heroes-in-summer-2020/?CMP=SOC-DPFY20Q1wo1219190028A) & [hypebeast](https://hypebeast.com/2019/12/avengers-campus-disney-california-adventure-park-2020-opening) During the summer of 2020, [Disney](https://www.trendhunter.com/trends/disneyland-game-rush) California Adventure Park is planning to extend with a new superhero-themed activation – the [Avengers Campus](https://www.trendhunter.com/trends/chloes-frozen-pops). The initiative is inspired by the success of another such endeavor – the Star Wars Galaxy’s Edge, which enjoyed great success. Guests who choose to visit the Avengers Campus will have the opportunity to meet various superheroes – from Iron Man and the Guardians of the Galaxy to Doctor Strange and the Wasp. In addition, Disney singles out a new interactive ride, dubbed the “Worldwide Engineering Brigade or W.E.B.,” which is the theme park’s “first-ever Spider-Man attraction.” The Avengers Campus taps into a significant niche for [Marvel](https://www.trendhunter.com/trends/monopoly-go-and-marvel) that capitalizes on the popularity of superheroes, while providing fans with another dimension of experience. Image Credit: Disney ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Superhero-themed Activations:** Emerging trend of theme parks incorporating superhero themes to attract visitors and provide immersive experiences. - **Interactive Rides:** Increasing trend of theme parks introducing interactive rides to enhance visitor engagement and enjoyment. - **Franchise-inspired Experiences:** Growing trend of theme parks creating immersive experiences based on popular franchises to cater to fans' demand. ### Industries Being Reshaped - **Theme Parks:** Opportunity for theme parks to leverage superheroes and interactive attractions to attract a wider audience and increase visitor satisfaction. - **Entertainment:** Chance for the entertainment industry to explore partnership opportunities with theme parks to create compelling franchise-inspired experiences for fans. - **Technology:** Innovation opportunity for technology companies to collaborate with theme parks in developing advanced interactive ride systems and immersive experiences. ## Related on Trend Hunter - [Interactive Superhero-Branded Golf Experiences](https://www.trendhunter.com/trends/the-fantastic-four-first-steps.md) - [Co-Branded Metaverse Games](https://www.trendhunter.com/trends/disneyland-game-rush.md) - [Animation-Inspired Themed Hotels](https://www.trendhunter.com/trends/pixar-place-hotel.md) - [Super Hero-Inspired Mobile Games](https://www.trendhunter.com/trends/monopoly-go-and-marvel.md) - [Immersive Multimedia Experiences](https://www.trendhunter.com/trends/sony-pictures-wonderverse.md) - [Whimsical Magic-Themed Parks](https://www.trendhunter.com/trends/ministry-of-magic.md) - [Mixed-Reality Theme Parks](https://www.trendhunter.com/trends/mixedreality-theme-park.md) - [Superhero Lifestyle Collections](https://www.trendhunter.com/trends/fantastic-four-first-steps.md) - [Superhero-Themed Puzzled Advent Calendars](https://www.trendhunter.com/trends/avengers-advent-calendar.md)