# Colloidal Oatmeal Eczema Balms The AVEENO® Eczema Care Itch Relief Balm Moisturizes and Protects By Jana Pijak | Published 2023-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aveeno-eczema-care References: [aveeno](https://www.aveeno.ca/products/eczema-care-itch-relief-balm)  The [AVEENO®](https://www.trendhunter.com/trends/aveeno-baby) Eczema Care Itch Relief Balm is crafted with colloidal oatmeal and ceramides to deeply moisturize while soothing itching and safeguarding skin from ongoing irritation. This gentle skincare formula is steroid-free, paraben-free, and hypoallergenic, making it a gentle and effective remedy for sensitive skin. With a fragrance-free, non-greasy formula, the product is ideal for rashes and eczema discomfort, providing lasting relief when applied regularly. Oats, the formula's star ingredient, help to fortify the skin's moisture barrier while shielding against dryness. They are also a less harsh alternative to traditional eczema balms that feature steroids or skin-drying chemicals. Trusted by dermatologists, colloidal oatmeal makes this balm a go-to solution for overall skin wellness. For best results, those experiencing eczema discomfort can incorporate AVEENO® Eczema Care Itch Relief Balm into their self care routine for lasting moisture and protection. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 68% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Colloidal Oatmeal Skincare:** The AVEENO® Eczema Care Itch Relief Balm showcases the trend of using colloidal oatmeal in skincare products for soothing and moisturizing sensitive skin. - **Steroid-free Skincare:** The AVEENO® Eczema Care Itch Relief Balm taps into the trend of steroid-free skincare solutions that offer effective relief for eczema and sensitive skin. - **Fragrance-free Remedies:** The AVEENO® Eczema Care Itch Relief Balm reflects the growing trend of fragrance-free skincare products that prioritize gentle and hypoallergenic formulas for soothing skin irritation. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can explore the use of colloidal oatmeal in their product offerings to address the demand for gentle and moisturizing remedies for sensitive skin. - **Eczema Treatment Industry:** The eczema treatment industry can develop steroid-free solutions like the AVEENO® Eczema Care Itch Relief Balm to cater to individuals seeking effective relief without the use of steroids. - **Hypoallergenic Product Market:** The hypoallergenic product market can capitalize on the trend of fragrance-free remedies by creating gentle and fragrance-free skincare products for individuals with sensitive skin and allergies. ## Related on Trend Hunter - [Professional-Quality Soothing Lotions](https://www.trendhunter.com/trends/eucerin-eczema-relief-hydrogel.md) - [Colloidal Oatmeal Treatment Moisturizers](https://www.trendhunter.com/trends/skin-mercy.md) - [Steroid-Free Eczema Skincare](https://www.trendhunter.com/trends/skinfix-eczema-trio.md) - [Family-Friendly Eczema Balms](https://www.trendhunter.com/trends/satya.md) - [Eczema-Friendly Dry Skin Lotions](https://www.trendhunter.com/trends/dry-skin-lotion.md) - [Children's Skincare Ranges](https://www.trendhunter.com/trends/happy-little-bodies.md) - [Hypoallergenic Body Washes](https://www.trendhunter.com/trends/sos-rescue-relief-body-wash.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md) - [Allergen-Free Skincare Creams](https://www.trendhunter.com/trends/rich-skincare-cream.md)