# Sensitive Skin Baby Products The AVEENO® Baby Wash & Shampoo and Daily Lotion Offer 24-HR Moisture By Jana Pijak | Published 2023-04-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/aveeno-baby References: [aveeno](https://www.aveeno.ca/products/baby-wash-shampoo)  The AVEENO® Baby sensitive skin range includes the brand's AVEENO® Baby Wash & Shampoo and AVEENO® Baby Daily Lotion -- both formulated to meet the needs of baby's delicate skin without relying on harsh ingredients. The gentle and pH-balanced AVEENO® Baby Wash & Shampoo cleanses skin and hair without drying it out, and is a tear-free and hypoallergenic formula. The product is free from parabens, phthalates, sulfates, and dyes and is available for multiple sizes for at-home and on-the-go convenience. The AVEENO® Baby Daily Lotion is specially formulated for [24-hour moisture and protection](https://www.trendhunter.com/trends/amlactin) with natural Colloidal Oatmeal as its star ingredient, known for its soothing properties. This lotion is gentle, pH-balanced, non-greasy and hypoallergenic. It is also fragrance-free and free from harsh additives, making it a trusted product parents can feel good about. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 56% | Activity: 64% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Plant-based Baby Products:** Brands can capitalize on the trend of natural ingredients by creating plant-based baby products to appeal to parents concerned with using harsh chemicals on their babies' delicate skin. - **Eco-friendly Packaging for Baby Products:** Manufacturers can create sustainable and biodegradable packaging options to appeal to environmentally conscious parents looking for greener alternatives to traditional baby product packaging. - **Multi-purpose Baby Products:** Brands can develop multi-purpose baby products such as all-in-one wash and lotion or diaper cream that can serve multiple needs and save parents time and money. ### Industries Being Reshaped - **Baby Care:** The baby care industry can invest in creating innovative and natural products that appeal to parents looking for gentler and safer alternatives to traditional baby products. - **Packaging:** The packaging industry can develop eco-friendly and sustainable packaging options for baby products that align with the growing trend of environmentally conscious consumers. - **Retail:** Retailers can capitalize on the trend of multi-purpose baby products by carrying and promoting them in-store and online to appeal to parents looking for value and convenience. ## Related on Trend Hunter - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Moisture-Promoting Baby Creams](https://www.trendhunter.com/trends/aveeno-baby-1.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Friendly Mineral Sunscreen Lines](https://www.trendhunter.com/trends/aveeno-sunscreens.md) - [Avocado-Infused Baby Skincare](https://www.trendhunter.com/trends/gentle-cleansing-gel.md) - [Baby-Focused Two-In-One Shampoos](https://www.trendhunter.com/trends/baby-twoinone-shampoo.md) - [Sensitive Skin Bodycare](https://www.trendhunter.com/trends/flexitol.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md) - [Premium Baby Care Brands](https://www.trendhunter.com/trends/baby-forest.md)