# Ultra-Gentle Infant Cosmetics These Aveeno Baby Healthy Start Products Come in Two Options By Michael Hemsworth | Published 2024-05-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/aveeno-baby-healthy-start References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-05-21/aveeno-offers-baby-healthy-start-wash-and-balm/) & [aveeno](https://www.aveeno.com)  These new Aveeno Baby Healthy Start products are being launched by the brand as a lineup of cosmetic products suited for parents to use on newborns without having to worry about potential irritation. The products include the Newbown Wash and the Newborn Balm, which are both hypoallergenic and formulated with prebiotic oat ingredients. The Newbown Wash also features oat extract and hydrating glycerin, while the Newbown Balm is inspired by the vernix to nourish the skin as it helps support the child's skin barrier. The new Aveeno Baby Healthy Start products take a dedicated approach to safe cleansing and skincare for infants, which is expected to be well-received by parents. This is thanks to the existing reputation Aveeno has built on hypoallergenic skincare solutions. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 59% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Hypoallergenic Infant Skincare:** Cosmetic products designed to avoid skin irritation in newborns utilize hypoallergenic compounds. - **Prebiotic-enhanced Baby Products:** Skincare items for infants integrating prebiotic ingredients aim to bolster and maintain a healthy skin microbiome. - **Vernix-inspired Skincare:** Baby balms inspired by vernix caseosa provide targeted skin barrier support and nourishment for infants. ### Sectors Adopting This - **Infant Skincare:** The industry focuses on developing gentle, effective skincare solutions specifically formulated to meet the delicate needs of newborn skin. - **Prebiotic Cosmetics:** This sector focuses on the inclusion of prebiotic ingredients in skincare products to promote a balanced skin microbiome. - **Hypoallergenic Products:** The market caters to consumers seeking skincare products free from common allergens to avoid irritation and adverse reactions. ## Related on Trend Hunter - [Infant Sensitive Skin Products](https://www.trendhunter.com/trends/colloidal-oatmeal.md) - [Moisture-Promoting Baby Creams](https://www.trendhunter.com/trends/aveeno-baby-1.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md) - [Moisturizing Skin-Calming Cosmetics](https://www.trendhunter.com/trends/aveeno-products.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Avocado-Infused Baby Skincare](https://www.trendhunter.com/trends/gentle-cleansing-gel.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md)