# World-Saving Bottle Caps Aveda's Cap Recycling Program to Rescue the Ocean By Rose Nazarali | Published 2009-06-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/avedas-cap-recycling-program References: [aveda.aveda](http://aveda.aveda.com/aboutaveda/caps.asp) [Aveda](https://www.trendhunter.com/trends/limitededition-holiday-collection) is finally find a solution for all the bottle caps hanging around in the back of cupboards and drawers at home. Aveda's Cap Recycling Program gives those lonely plastic caps a purpose. The North Pacific Ocean carries about 3 million tons of plastic waste, which many sea creatures mistake as food. Aveda's Cap Recycling Program hopes to reduce this by using 100% recycled materials for bottle caps for their own products. The beauty company has enlisted the help of schools, salons and stores to help reduce [plastic waste in the ocean](https://www.trendhunter.com/trends/wag-n-wash). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Cap Recycling:** Opportunity for businesses to develop innovative recycling programs for bottle caps to reduce plastic waste in the ocean. - **100% Recycled Materials:** Innovation potential for industries to explore the use of 100% recycled materials in product packaging to promote sustainability and reduce environmental impact. - **Collaborative Partnerships:** Opportunity for businesses to collaborate with schools, salons, and stores to raise awareness and take action in reducing plastic waste in the ocean. ### Sectors Adopting This - **Beauty:** Beauty industry can capitalize on the trend by developing sustainable packaging solutions and using 100% recycled materials for their products, aligning with consumer demand for eco-friendly brands. - **Manufacturing:** Manufacturing industry can explore innovative recycling methods and technologies to process and repurpose plastic bottle caps, contributing to a circular economy and reducing environmental impact. - **Education:** Education industry can educate and engage students on plastic pollution and the importance of recycling, fostering a green mindset and encouraging sustainable practices in the next generation. ## Related on Trend Hunter - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Recyclable Milk Bottle Caps](https://www.trendhunter.com/trends/tesco-4.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Plastic-Negative Beauty Brands](https://www.trendhunter.com/trends/aora-mexico.md) - [Sustainable Disposing Initiatives](https://www.trendhunter.com/trends/the-perfume-shop.md) - [Fiber Milk Carton Caps](https://www.trendhunter.com/trends/fiberbased-milk-cap.md) - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md)