# Charitable Gen Z Stocking Stuffers Avec Les Filles Released New Accessories Ahead of the Holidays By Grace Mahas | Published 2020-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avec-les-filles-1 References: [aveclesfilles](https://aveclesfilles.com/products/novelty-scarf?variant=31986481922150#Image15696539975782) & [aveclesfilles](https://aveclesfilles.com/collections/new-arrivals/products/hat-w-pom-pom) Avec Les Filles, the cult-favorite, contemporary lifestyle brand, recently released [playful new accessories](https://www.trendhunter.com/trends/valentine-collection) ahead of the holiday season with stocking stuffers under $60. The new matching accessories include Novelty Printed Faux Fur Pull-Through Scarf, Faux Shearling Scarf, Knitted Faux Fur Beanies, Colorblock Fur Pull-Through Scarf, and Star Print Cotton Mask, among others. These chic and avant-garde accessories will appeal to [Gen Z](https://www.trendhunter.com/trends/memory-collection) consumers, looking to stay on-trend amid the colder weather. Moreover, the brand will be donating a portion of every sale on their e-shop to Girls, Inc., a national nonprofit dedicated "to providing long-lasting mentorships and research-based programming to enable girls to navigate gender, economic, and social barriers, and grow up healthy, educated and independent." Image Credit: Avec Les Filles ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 35% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Charitable Fashion:** Fashion brands incorporating charitable aspects into their marketing strategies to appeal to socially conscious Gen Z consumers. - **Affordable Luxury Accessories:** Brands creating stylish and high-quality accessories at accessible price points to target younger, budget-conscious shoppers. - **Gender Inclusive Fashion:** Brands designing products that are inclusive and accessible to a diverse range of individuals, regardless of gender identity, to appeal to the growing demand for inclusivity. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers using philanthropic initiatives and affordable luxury accessories to appeal to Generation Z consumers. - **Nonprofit Organizations:** Nonprofits partnering with fashion brands to generate revenue and boost social impact, specifically through targeting mindful younger consumers. - **E-commerce:** Online retailers partnering with fashion brands to promote charitable initiatives and increase customer engagement. ## Related on Trend Hunter - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Playful Jewelry Brands](https://www.trendhunter.com/trends/mademoiselle-jules.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md) - [Festive Hair Care Offerings](https://www.trendhunter.com/trends/designmes-holiday-2025-gift-collection.md) - [Gen Z-Focused Bag Charms](https://www.trendhunter.com/trends/memory-collection.md) - [Youthful Charm Bracelets](https://www.trendhunter.com/trends/ariella-maizer.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Whimsical Doll-Inspired Accessories](https://www.trendhunter.com/trends/pidgin.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md)