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# Tropical Spiced Mixers
AVEC Launches the 'Spiced Mango & Passionfruit' Summer Cocktail Mixer

By Kanesa D | Published 2022-09-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/avec-1
References: [bevnet](https://www.bevnet.com/news/2022/avec-drops-spiced-mango-passionfruit-flavor) & [avecdrinks](https://avecdrinks.com/products/spiced-mango-and-passionfruit)

![Tropical Spiced Mixers](https://cdn.trendhunterstatic.com/thumbs/487/avec-1.jpeg)

AVEC has announced a new line of cocktail mixers that are aimed to provide consumers with an “endless summer” experience of tropical 'Spiced Mango & Passionfruit.' The AVEC 'Spiced Mango & Passionfruit' is a cocktail mixer inspired by the passionfruit and lychee martinis of the ‘90s & ‘00s, combining real fruit juice with botanical extracts for a premium drinking experience. 'Spiced Mango & Passionfruit' contains 80-90% less sugar than other competitors and offers a refreshing taste with alcohol and without.

AVEC has already launched a full lineup of cocktail mixer flavors, including Jalapeño & Blood Orange, Grapefruit & Pomelo, Ginger, Hibiscus & Pomegranate, and Yuzu & Lime.

AVEC, which was pioneered by Alex Doman and Denetrias ‘Dee’ Charlemagne, advises its customers that the brand “[listens] and respond[s] to customer feedback – and personally, feel this pain, especially for summer cocktails, [as] tropical flavors tend to dominate, most often packed with sugar. We wanted to create an option that channels that tropical nostalgia year-round, but also feels adult.”

Image Credit: AVEC

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 42% | Activity: 26% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Low Sugar Mixers:** Develop low-sugar cocktail mixers to meet the increasing demand for healthier options in the beverage industry.
- **Tropical Flavor Resurgence:** Capitalizing on the resurgence of tropical flavors and nostalgia by creating new product lines or reviving old ones in the food and beverage industry.
- **Personalized Customer Feedback:** Integrate personalized customer feedback as an essential component of product development, product design, and customer interactions in the beverage industry.

### Sectors Adopting This

- **Beverage Industry:** By developing low sugar mixers and capitalizing on the resurgence of tropical flavors, businesses can gain a competitive edge in the beverage industry.
- **Food Industry:** Reviving old flavors or creating new ones can generate product demand and increase profits in the food industry.
- **Market Research Industry:** Provide personalized customer feedback to help businesses gain insights into product preferences and successfully meet customer expectations.

## Related on Trend Hunter

- [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md)
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- [Spicy Mango Margarita Mixes](https://www.trendhunter.com/trends/spicy-mango-margarita-mix.md)
- [Tropical Premixed Mocktails](https://www.trendhunter.com/trends/premixed-mocktails.md)
- [Refreshing Fruity Cocktails](https://www.trendhunter.com/trends/passoa.md)
- [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md)
