# Fragrance Boutique Interiors AVAU Milan Boutique Opens in Brera with Crosby Studios By Amy Duong | Published 2026-08-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/avau-milan References: [instagram](https://www.instagram.com/avauparfum/)  AVAU Milan boutique marks the fragrance house's [first permanent retail space](https://www.trendhunter.com/trends/dossier-flagship-boutique), opening at Via Fiori Chiari 7 in Milan's Brera district. Designed in collaboration with [Crosby Studios](https://www.trendhunter.com/trends/jewelry-store-interior), the interior combines restored architectural elements, including original walls, exposed timber beams and a fireplace, with stainless steel work surfaces and laboratory-inspired fixtures. A bespoke sofa upholstered with a pattern inspired by Vatican frescoes references the founders' family history operating a perfumery inside Vatican City. The boutique was created for AVAU by siblings Leonardo, Carolina and Caterina Catalani, whose family has worked in perfumery across three generations. A central installation known as the "Magic Tray" presents the brand's [six fragrances](https://www.trendhunter.com/trends/en-doft-store) and references a family ritual centered on choosing a daily scent. The interior also includes a kitchen conceived as a gathering space for conversation, product discovery and creative development within the brand's first dedicated retail location. Image Credit: AVAU ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 10% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Heritage-led Retail:** Historic family narratives embedded into boutique design create richer brand differentiation as luxury shoppers seek spaces that feel personal, cultural and emotionally specific. - **Laboratory-inspired Interiors:** Clinical materials, stainless steel surfaces and experimental fixtures signal a shift toward retail environments that frame fragrance discovery as a craft-driven and exploratory process. - **Social Discovery Spaces:** Kitchen-like gathering areas inside boutiques blur hospitality and commerce, opening new models for community-centered product education and sensory engagement. ### Where This Applies - **Luxury Fragrance:** Permanent flagship spaces with ritual-based installations give fragrance houses new ways to translate intangible scent identities into memorable physical experiences. - **Retail Design:** The mix of restored architecture and contemporary functional elements reflects growing demand for interiors that balance authenticity, utility and immersive storytelling. - **Experiential Hospitality:** Conversational product environments inspired by domestic and cultural settings expand how hospitality principles can deepen customer connection in specialty retail. ## Related on Trend Hunter - [Curated Interior Design Paints](https://www.trendhunter.com/trends/colormix-trend-forecast.md) - [Stealth PC Components](https://www.trendhunter.com/trends/Stealth-PC-components.md) - [Flexible Youth Uniforms](https://www.trendhunter.com/trends/girlguiding.md) - [Rotating Body Shavers](https://www.trendhunter.com/trends/ladyspot-spinduo.md) - [Limited Titanium Watches](https://www.trendhunter.com/trends/ming-3706.md) - [Connected Cord-Free Fans](https://www.trendhunter.com/trends/switchbot-battery-circulator-fan-2-pro.md) - [Rest Pod Workspaces](https://www.trendhunter.com/trends/yume-rest.md) - [AI 3D Model Generators](https://www.trendhunter.com/trends/fast3dio.md) - [React Component Libraries](https://www.trendhunter.com/trends/untitled-ui.md)