# Avatar Toys Augmented Reality Brings the World of Pandora Home By boom chicky boom | Published 2009-12-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/avatar-toys References: [popwatch.ew](http://popwatch.ew.com/2009/12/18/avatar-toys-augmented-reality/) & [avataritag](http://www.avataritag.com) As the [Avatar](https://www.trendhunter.com/trends/dynamic-nft-avatar) hype heats up with the debut of the movie this weekend, don’t be surprised if your kids are adding [Mattel](https://www.trendhunter.com/trends/aienhanced-play-experiences)’s new line of Avatar toys to their wish list. In keeping with the high-tech caliber of the movie, the toys use augmented reality to bring the characters to life by re-creating the amazing world of [Pandora](https://www.trendhunter.com/trends/pandora-ai) on the computer screen. This is done via a 3D Web tag, called an i-TAG, which comes equipped on each toy creature or vehicle. Scanning the i-TAG at the avatar website will reveal a 3D image with content specific to the toy. If you purchase the Battle Pack collection, which comes with six i-TAG badges, you can have various 3-D models actually fight each other on your screen. The toys have been available for pre-order since October, but will no doubt be in high demand after kids actually view the movie (and commercials). For a demo of how the Avatar toys work, click on the video above. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 92% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Toys:** Incorporate augmented reality features to bring toys to life generating immersive experiences. - **Interactive Toy Market:** Create interactive, multi-dimensional toys that blur the lines between digital and physical play to engage young audiences. - **Movie Merchandise Integration:** Develop toys that integrate with movie merchandising and marketing strategies to increase revenue and provide an immersive experience. ### Sectors Adopting This - **Toy Manufacturing:** Include augmented reality features in toy design for engaging play experiences. - **Entertainment:** Explore merchandise options that utilize augmented reality to create a more immersive and interactive connection between audiences and entertainment brands. - **Advertising:** Integrate AR features into marketing campaigns and advertising to create interactive experiences that bridge the physical and digital realms. ## Related on Trend Hunter - [Sci-Fi Movie Figurine Sets](https://www.trendhunter.com/trends/lego-2.md) - [Metaverse Fashion Dolls](https://www.trendhunter.com/trends/my-avastars.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Phygital Fairy Toys](https://www.trendhunter.com/trends/holobrite-pixie-lantern.md) - [Interactive Holographic Companions](https://www.trendhunter.com/trends/imagix.md) - [Digital Dinosaur Toys](https://www.trendhunter.com/trends/bitzee-jurassic-world.md) - [Kid-Friendly AR Stickers](https://www.trendhunter.com/trends/paw-patrol-stickers.md) - [Interactive Pixel Plushies](https://www.trendhunter.com/trends/pixel-hugs.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/toypal.md)