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# Virtual Fantasy-Themed Oceans
Disney Unveils the New Avatar: The Way of Water Eco Project

By Amy Duong | Published 2022-11-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/avatar-the-way-of-water
References: [designtaxi](https://designtaxi.com/news/421232/Disney-Creates-Virtual-Avatar-Pandoran-Ocean-Where-You-Can-Help-Real-Animals/) & [thewaltdisneycompany](https://thewaltdisneycompany.com/disney-and-avatar-launch-keep-our-oceans-amazing-ahead-of-20th-century-studios-avatar-the-way-of-water/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Virtual Fantasy-Themed Oceans](https://cdn.trendhunterstatic.com/thumbs/493/avatar-the-way-of-water.jpeg)

Disney unveils its new eco-friendly project that stems from the new and highly anticipated Avatar: The Way of Water movie. It follows over a decade after the first movie and it unveils the new oceanic Ma'vi clam along with an ecosyst3em that is full of mythical marine creatures.

Now, Disney works together with The Nature Conservancy, also known as TNC to draw themes to help the Earth's ocean in real life as well. This includes "beluga whales, blue whales, hawksbill sea turtles, manatees, manta rays, parrotfish, sea lions, staghorn coral, and whale sharks," which share some of the same attributes with the biodiversity of Pandora. The project will also help with conserving mangroves, which are coastal habitats that provide shade for creatures.

Image Credit: The Walt Disney Company

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 72% | Activity: 68% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **Virtual Oceanic Sanctuaries:** Developing virtual reality oceanic sanctuaries that educate and promote conservation efforts for marine life and ecosystems.
- **Eco-friendly Entertainment:** Creating eco-friendly entertainment projects that promote conservation efforts and sustainability through interactive experiences.
- **Mythical Marine Creatures:** Exploring the potential for incorporating mythical marine creatures and ecosystems into virtual reality experiences to promote education and conservation efforts.

### Who This Affects Most

- **Entertainment:** The entertainment industry can incorporate eco-friendly and educational initiatives to create more sustainable and socially responsible experiences for consumers.
- **Conservation:** The conservation industry can utilize virtual reality and interactive experiences to educate and promote conservation efforts for marine life and ecosystems.
- **Technology:** The technology industry can create innovative solutions and platforms that promote conservation efforts and sustainable practices through interactive experiences and virtual reality.

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