# Jewel-Toned Singer-Collaborative Sneakers Fenty Joins PUMA On Creating Her Own Avanti Sneaker By Amy Duong | Published 2023-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avanti References: [highsnobiety](https://www.highsnobiety.com/p/fenty-puma-avanti-new-colors/)  Rihanna's [Fenty](https://www.trendhunter.com/trends/avanti-ls) brand works in collaboration with [PUMA](https://www.trendhunter.com/trends/avanti-pony-hair) as she brings attention to the classic Avanti sneaker model. The shoes are dropping in two colorway palettes that embody a regal theme, featuring rich jewel tones as the inspiration. It includes the [rich emerald](https://www.trendhunter.com/trends/speedcat-elphaba) and deep navy blue -- both of them are complete with the same matching white and brown gum sole unit at the bottom. Another contrasting element is the small golden FENTY detail that marks the lateral side of the shoe on the upper. The two new colorways are dropping in a plethora of sizing including women's, children's, and men's sizing, similar to the manner of Rihanna's other offerings. Although the shoes were originally rooted in football, it is now reaching a much wider market. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 82% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Regal-themed Sneakers:** The collaboration between Fenty and PUMA introduces regal-themed sneakers with rich jewel tones, providing a unique and luxurious aesthetic. - **Expanded Sizing Options:** Rihanna's Avanti sneaker release includes a wide range of sizing options, catering to women, children, and men, thus accommodating a diverse customer base. - **Cross-industry Collaboration:** Fenty's partnership with PUMA showcases the potential for collaboration between fashion and sports brands, opening up new opportunities for cross-industry partnerships. ### Industries Being Reshaped - **Fashion Retail:** The regal-themed sneaker collaboration between Fenty and PUMA creates new opportunities for fashion retailers to tap into the luxury streetwear market. - **Athletic Footwear:** The Avanti sneaker release expands the athletic footwear market by introducing stylish and versatile options suitable for both sports and casual wear. - **Sports Apparel:** The Fenty x PUMA collaboration demonstrates the potential for sports apparel brands to attract a wider consumer base by infusing fashion-forward design elements into their products. ## Related on Trend Hunter - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Minimalist Sneaker Collaborations](https://www.trendhunter.com/trends/king-avanti.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md) - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md)