# Sleek Collaborative Retro Footwear FENTY and PUMA Join Forces on a Pair of the Avanti LS By Amy Duong | Published 2025-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avanti-ls References: [us.puma](https://us.puma.com/us/en/pd/%3Cbr--%3Efenty-x-puma-avanti-ls-mens-sneakers/404191?swatch=02)  [PUMA](https://www.trendhunter.com/trends/avanti-pony-hair) continues to grow its [collaborative work with Rihanna](https://www.trendhunter.com/trends/rc56-sneaker) as the two unveil a look at the limited edition Avanti LS sneaker model. It is a sleek reimagination of the Avanti model, honoring the heritage silhouette. The body has a slim structure and it is inspired by the look of retro football models with some additional details. The Avanti LS is essentially a stylish update to the model first showcased in the 70s. The refreshed model is complete in a blue tone which is a color that nods to the singer's precious [FENTY](https://www.trendhunter.com/trends/avanti) venture. The color decorates the shoe's upper made from an elevated nubuck leather material, continued at the tongue unit. This contrasts the signature Formstripe in a creamy hue. Image Credit: PUMA ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 68% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Retro Athletic Aesthetics:** The revival of retro sportswear designs is blending nostalgia with contemporary fashion, capturing both vintage appeal and modern sensibilities. - **Celebrity Fashion Collaborations:** Collaborations with high-profile celebrities are reshaping brand identities and expanding market reach, creating unique offerings that attract diverse consumer bases. - **Luxury Material Integration:** Implementing premium materials like nubuck leather in mass-market products is elevating consumer expectations and broadening definitions of affordable luxury. ### Industries Being Reshaped - **Footwear Industry:** The footwear sector is seeing a surge in demand for nostalgic designs combined with modern updates, appealing to both fashion-forward consumers and vintage enthusiasts. - **Fashion Industry:** The fashion world is being transformed by high-profile collaborations that merge distinct brand aesthetics to create exclusive and buzz-worthy product lines. - **Luxury Goods Industry:** The luxury sector is increasingly incorporating high-end materials into accessible products, pushing the boundaries of traditional luxury definitions. ## Related on Trend Hunter - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Dramatic Textural Joint Sneakers](https://www.trendhunter.com/trends/avanti-pony-hair.md) - [Minimalist Sneaker Collaborations](https://www.trendhunter.com/trends/king-avanti.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Minimally Designed Collab Sneakers](https://www.trendhunter.com/trends/puma-gv.md) - [Performance-Inspired Designer Shoes](https://www.trendhunter.com/trends/balenciaga-x-puma.md)