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# Modern Seasonal Avant-Garde Collections
A-COLD-WALL* Experiments with Material & Form for FW18

By Kalin Ned | Published 2018-08-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/avantgarde-collection
References: [hypebeast](https://hypebeast.com/2018/8/a-cold-wall-fall-winter-2018-menswear-campaign) & [a-cold-wall](https://www.a-cold-wall.com/)

Contemporary label A-COLD-WALL*, led by Samuel Ross, embraces experimental design through an avant-garde collection for Fall/Winter 2018. The pieces form an interesting take on menswear that mixes understandings of [ready-to-wear and art](https://www.trendhunter.com/trends/the-future-is-not-set). For the development of the silhouettes, the British designer focused on materials that offer both a strong aesthetic embellishment, as well as some form of functionality.

The daringly avant-garde collection for Fall/Winter 2018 features "boiled hand-threaded wools, thermo-reactive nylons" and other raw materials. The garments themselves entertain a [deconstructed aesthetic](https://www.trendhunter.com/trends/hm-x-glenn-martens) that has definitely seen a surge in popularity in 2018 due to its confrontational approach to trendy or generic fashion. Moreover, A-COLD-WALL*'s avant-garde collection is not only stylish but it can also be considered customizable in virtue of its boundary-challenging approach to the industry.

Photo Credits: [Hamish Stephenson](http://www.hamishstephenson.com/)

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 85% | Activity: 44% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Experimental Design:** The avant-garde collection by A-COLD-WALL* showcases experimental design through the use of unique materials and deconstructed aesthetics.
- **Customizability:** A-COLD-WALL*'s boundary-challenging approach to fashion allows for customizable garments, catering to individual tastes and preferences.
- **Surge in Popularity:** The popularity of confrontational and deconstructed aesthetics has surged in 2018, making it a trend to watch out for in the fashion industry.

### Where This Applies

- **Fashion:** The avant-garde collection by A-COLD-WALL* presents disruptive innovation opportunities in the fashion industry, particularly in terms of experimental designs and customizable garments.
- **Textile:** A-COLD-WALL*'s focus on unique materials like boiled hand-threaded wools and thermo-reactive nylons opens up opportunities for innovation in the textile industry, pushing boundaries of material functionality and aesthetics.
- **Art:** The fusion of ready-to-wear fashion with an artful approach in A-COLD-WALL*'s collection creates disruptive innovation opportunities at the intersection of fashion and art, blurring the traditional boundaries of the two industries.

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