# Cultivated Marine Cell Skincare Avant Creates Advanced Skincare Actives with Cultivated Fish Cells By Laura McQuarrie | Published 2024-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avant References: [greenqueen.hk](https://www.greenqueen.com.hk/avant-meats-zellulin-bioplatform-cell-based-marine-peptide-skincare/)  While most news about cultivated cells focuses on their potential in the food industry, Southeast Asian marine biotech company Avant is pushing boundaries by exploring skincare actives powered by [cultivated fish cells](https://www.trendhunter.com/trends/umami-bioworks-and-qurio). Most marine peptides come from sea sponges, mollusks and other water inhabitants, but Zellulin BioPlatform introduces an alternative approach, producing cell-identical proteins and peptide complexes with functional benefits that rival their marine-derived counterparts. Touted as a revolutionary advancement in skincare technology, Zellulin BioPlatform addresses concerns related to the climate, animal welfare and traceability with marine peptides. The first product to emerge from the platform is ZelluGen, a [regenerative peptide complex](https://www.trendhunter.com/trends/regenerative-skin-care) that instructs cells to boost the production of collagen and other proteins that enhance the appearance of skin. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 69% | Activity: 80% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cultivated Fish Cell Technology:** The innovative use of cultivated fish cells promises a sustainable alternative to traditional marine peptide extraction. - **Regenerative Skincare Peptides:** Regenerative peptide complexes like ZelluGen could revolutionize anti-aging skincare with their collagen-boosting properties. - **Biotech Marine Solutions:** Biotech companies are developing marine-based skincare solutions that ensure animal welfare and traceability, addressing key environmental concerns. ### Sectors Adopting This - **Skincare:** The skincare industry is poised for transformation with the introduction of advanced, cell-identical peptides. - **Marine Biotechnology:** Marine biotechnology is emerging as a critical field for creating sustainable and ethically-sourced beauty products. - **Cosmetic Science:** Cosmetic science is evolving with new regenerative ingredients that rely on cultivated cells for enhanced skin rejuvenation. ## Related on Trend Hunter - [Cultivated Marine Supplement Lines](https://www.trendhunter.com/trends/umami-bioworks-2.md) - [Cell-Cultivated Fish Partnerships](https://www.trendhunter.com/trends/wanda-fish-technologies.md) - [Cultivated Caviar Pearls](https://www.trendhunter.com/trends/cell-based-caviar.md) - [Plant-Based Skin Regeneration Compounds](https://www.trendhunter.com/trends/skin-regeneration-compound.md) - [Cell-Cultured Unagi Eels](https://www.trendhunter.com/trends/forsea-foods.md) - [Luxury Biotech Skincare](https://www.trendhunter.com/trends/av-laboratories.md) - [Luxe Regenerative Serums](https://www.trendhunter.com/trends/cell-forte-serums.md) - [Science-Backed Skin Renewal](https://www.trendhunter.com/trends/algaktiv.md) - [Cellular Rejuvenation Serums](https://www.trendhunter.com/trends/neuvian-skincare.md)