# Avant-Garde Styled Outfits Koché's Fall 2018 Boasts Silhouettes with Logoless Designs By Kalin Ned | Published 2018-02-28 | Updated 2018-03-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/avant-garde-style References: [vogue](https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/koche) & [koche.fr](http://www.koche.fr/designer/) The hidden artistic beauty of the avant-garde style is boldly represented in this year's Koché ready-to-wear silhouettes. [Luxe](https://www.trendhunter.com/trends/cross-dust) designer Christelle Kocher truly took the Fall 2018 collection in a new direction in comparison to last year's ensembles, as well as in reference to the logo-mania that has been engrossing the fashion community. The outfits boast an avant-garde style with a touch of Gothic revival. By combining sinister motifs with the logo-less ensembles, Christelle Kocher makes stand-out statements with a minimalist advertisement of the label. The utilitarian spirit of the Ready-to-Wear Fall 2018 collection is contained in the detail-oriented avant-garde styled runway with industrial and metallic painted fabrics, [apocalyptic oversized coats](https://www.trendhunter.com/trends/transhabit-collection) and camouflage-mimicking patterns. Photo Credits: Kim Weston Arnold/Indigtal. tv ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 58% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Avant-garde Fashion:** Disruptive innovation opportunities include exploring eco-friendly, sustainable materials for avant-garde clothing and combining technology and fashion to create interactive avant-garde designs. - **Minimalist Advertising:** Exploring creative ways to promote a fashion brand through minimalist advertising approaches such as logo-less designs could create disruptive innovation opportunities for advertising industry. - **Dark Gothic Style:** Disruptive innovation opportunities for the textile industry include exploring innovative ways to combine Gothic motifs with avant-garde clothing designs. ### Who This Affects Most - **Fashion Industry:** Exploring ways to produce eco-friendly avant-garde fashion designs create disruptive innovation opportunities for the fashion industry. - **Advertising Industry:** Incorporating minimalism into advertising campaigns and exploring innovative advertising techniques could create disruptive innovation opportunities for the advertising industry. - **Textile Industry:** Exploring innovative ways to combine Gothic motifs with avant-garde clothing designs could create disruptive innovation opportunities for the textile industry. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)