# Avant Garde Beauty Editorials Hunger Magazine's Synaesthesia Story Boasts Conceptual Cosmetics By Jana Pijak | Published 2015-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avant-garde-beauty-editorial References: [beautyscene.net](http://www.beautyscene.net/beauty-2/synaesthesia-by-rankin-for-hunger-magazine/) & [hungertv](http://www.hungertv.com) Claudia Devlin, Sophie Drake and Georgie Hobday star in Hunger Magazine's avant garde beauty editorial, 'Synaesthesia'. The image series is featured in the publication's Spring/Summer 2015 edition and boasts hair styling by Shukeel Martaza and makeup looks by the talented Andrew Gallimore. Captured by the lens of photographer Rankin, 'Synaesthesia' explores conceptual themes and celebrates cosmetics that are far from traditional. From [floral eyelashes](https://www.trendhunter.com/trends/camlia-futura) and masked makeup applications to [sculptural vignettes that rival couture accessories](https://www.trendhunter.com/trends/dreams-express), this image series celebrates fashion's element of fantasy. Its conceptual beauty looks appear theatrical and draw their visual inspiration from nature. This reference is present in the photoshoot's floral and plant-like elements along with its cosmetic palette that is displayed in a series of [vibrant hues](https://www.trendhunter.com/trends/chanels-spring-2025). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Conceptual Cosmetics:** The use of unconventional colors, applications, and textures in makeup design can provide opportunities for cosmetic companies to develop new product lines. - **Avant Garde Beauty:** The increasing popularity of avant-garde beauty in magazine editorials can inspire fashion and beauty brands to create bold and innovative products and campaigns. - **Floral Makeup:** The trend of incorporating floral and plant-inspired elements in makeup designs can create opportunities for collaborations between beauty and florist companies. ### Who This Affects Most - **Cosmetics:** Cosmetics companies can explore new trends and designs to create more unique and eye-catching products for customers. - **Fashion:** Avant-garde beauty trends in magazine editorials can inspire fashion brands to create bold and unique designs that incorporate unconventional elements. - **Florist:** Flower-inspired makeup designs can create opportunities for florist companies to collaborate with beauty brands to promote their products and services. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md)