# Colorful Avant-Garde Beachwear German Label Howitzweissbach Will Turn Some Heads This Summer By Peter Vallas | Published 2010-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/avant-garde-beachwear References: [gosee.fr](http://www.gosee.fr/news/fashion/family-album-howitzweissbach-s-beach-punk-fashion-causes-a-stir-in-the-german-idyll-summer-ahoy-10142) Howitzweissbach is new to the designer label scene. It's a company created by two creative visionaries, Eva Howitz and Frieder Weissbach. The latest collection from Howitzweissbach is for the not-so-distant summer and is called 'Family Album.' Featuring a male model in white stilettos, leggings and a blouse, this featured Howitzweissbach lookbook is definitely quirky. The 'Family Album' line combines color, retro and punk styles, and a lot of craziness, guaranteed to make you look twice. **Implications** - This summer line takes risks that are an alternative, fresh perspective to the conventional styles of past summers. Reaching a balance between retro beach styles and punk, the edgy collection screams unique and ensures its wearers stand out from the crowd. Don't fall simply for florals during hot months. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 63% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Avant-garde Beachwear:** Howitzweissbach's 'Family Album' collection combines retro and punk styles for a unique, edgy look. - **Colorful Quirkiness:** The use of bright colors and quirky pieces in Howitzweissbach's collection is a trendsetter for quirky beachwear. - **Alternative Summer Styles:** Howitzweissbach's collection offers an alternative and fresh perspective to the conventional summer styles, disrupting the norm and catering to those who want to stand out. ### Who This Affects Most - **Fashion and Apparel:** The unique and edgy styles in Howitzweissbach's collection offers a disruptive innovation opportunity for the fashion and apparel industry as a whole. - **Swimwear and Resort Wear:** Howitzweissbach's beachwear collection offers a new perspective on swimwear and resort wear, disrupting the typical styles seen in this industry. - **Artistic Design:** Howitzweissbach's use of quirky and avant-garde designs present a disruptive innovation opportunity for the artistic design industry, particularly for those designing apparel. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)