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# Animal-Headed Women
Avant Car Guard Question the Art World With Bizarre Results

By Marissa Liu | Published 2009-09-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/avant-car-guard
References: [yayeveryday](http://yayeveryday.com/post/6661) & [avantcarguard](http://www.avantcarguard.com/)

Avant Car Guard are a Johannesburg-based visual art collective who exhibit as a singular artist. Avant Car Guard is made up of Zander Blom, Jan-Henri Booyens and Michael MacGarry. If three guys exhibiting as one artist and the name ‘Avant Car Guard’ weren’t bizarre enough, their work is multidisciplinary and encompasses photography, [sculpture, performance](https://www.trendhunter.com/trends/sculptural-surveillance), multiples, video, installation and painting.

Avant Car Guard have produced [three publications](https://www.trendhunter.com/trends/limitededition-print-series) on their work: Volume I, Volume II and Volume III and have enjoyed success both at home in South Africa and internationally. Their production is based on a conceptual, self-reflexive and satirical approach to the art world, it's markets, practitioners as well as the creative process itself.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 79% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Multidisciplinary Art:** Exploring art forms beyond traditional boundaries, there is an opportunity for disruptive innovation in creating unique and boundary-pushing art experiences.
- **Conceptual Art:** Challenging traditional art norms and pushing conceptual boundaries can create disruption and spark new ideas in the art world.
- **Satirical Art:** Using satire as a tool in art can disrupt established trends and challenge societal norms, opening up opportunities for innovative and thought-provoking creations.

### Who This Affects Most

- **Visual Arts:** By embracing new art forms and techniques, the visual arts industry can foster disruption and innovation.
- **Publishing:** The publishing industry can benefit from disruptive innovation by exploring unconventional and experimental approaches to publishing art-related content.
- **Art Market:** Embracing alternative and non-traditional art forms can potentially reshape and disrupt the art market, creating new opportunities and trends.

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