# Fermented Alternative Sweeteners The AVANSYA Reb M Sweetener is Sustainable and Calorie-Free By Michael Hemsworth | Published 2018-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avansya-reb-m References: [preparedfoods](https://www.preparedfoods.com/articles/121385-dsm-next-gen-sweetener) & [dsm](http://www.dsm.com/) Many health-conscious consumers are looking to decrease their intake of artificial sweeteners and sugar, so brands are responding with new alternatives like the AVANSYA Reb M. Developed by [Royal DSM](https://www.trendhunter.com/trends/royal-dsm-food-beverage), the sweetener is created through a sustainable fermentation process that is completely natural, calorie-free and free of any traditional sugar. This makes it perfect for use in a variety of different food and beverage products to offer consumers a way to enjoy classic sweetness without having to worry about traditional sugar or artificial sweetener intake. The AVANSYA Reb M from Royal DSM will be showcased this year at [IFT](https://www.trendhunter.com/trends/alcoholinspired-flavors) in the form of a yogurt that is infused with the sweetener to let patrons give it a try to compare how it measures up against existing options on the market. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fermented Alternative Sweeteners:** There is a growing trend towards fermented alternative sweeteners, creating opportunities for businesses to develop natural, calorie-free and sustainable sweeteners. - **Decreased Intake of Artificial Sweeteners:** Consumers are seeking alternatives to artificial sweeteners, opening up possibilities for businesses to create healthier and more natural options. - **Sugar-free Food and Beverage Products:** The demand for sugar-free food and beverage products is on the rise, creating a market for businesses to develop products using alternative sweeteners like AVANSYA Reb M. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend of fermented alternative sweeteners by offering a wider range of natural, calorie-free and sugar-free options to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can leverage the trend of decreased intake of artificial sweeteners by promoting and developing healthier alternatives to cater to consumer preferences. - **Sustainable Technology:** The sustainable technology industry has an opportunity to develop innovative fermentation processes to create natural, calorie-free and sustainable sweeteners, addressing the demand for healthier alternatives. ## Related on Trend Hunter - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Alternative Sugar-Like Sweeteners](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors.md) - [Bitterness-Free Sweetener Products](https://www.trendhunter.com/trends/steviasweet-rm95.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Brazzein-Based Sugar Substitutes](https://www.trendhunter.com/trends/sweegen.md) - [Protein-Based Sweeteners](https://www.trendhunter.com/trends/novelsweets.md)