# Reflective Eco-Friendly Sunglasses AVALON Sunglasses are Sustainable and Scratch Resistant By Grace Mahas | Published 2019-07-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/avalon-sunglasses References: [indiegogo](https://www.indiegogo.com/projects/avalon-the-world-s-best-eco-friendly-sunglasses/x/21967246?utm_content=campaigns_one_column2_title&utm_source=sailthru&utm_medium=email&utm_campaign=bck-07052019friday&gs_variant=control#/) & [avalonsunglasses](https://avalonsunglasses.com/) The AVALON Sunglasses are a [sustainable and polarized pair of shades](https://www.trendhunter.com/trends/material-matters-collection) that protect consumers from the sun, while protecting the ocean from plastic. The frames are Italian made while the lenses are shipped from Germany. The AVALON Sunglasses boast [UV400 protection](https://www.trendhunter.com/trends/heavy-tropix-sport) from harmful sun rays and an anti-scratch treatment on lenses so consumers can feel safe traveling anywhere without damaging their shades. The lenses also feature a multi-coated layer lens to give a [futuristic and dynamic aesthetic](https://www.trendhunter.com/trends/plantaris). In addition, the sunglasses include a German cellulose triacetate treatment which gives them flexibility and shock-absorbing protection. These lightweight shades are perfect for the beach, the cottage or every day commuting. The shades are available in various styles including the 'Kendall,' the ' Denver,' and the 'Arizona.' ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Sunglasses:** The eco-friendly sunglasses trend offers opportunities for sustainable materials and innovative designs in the eyewear industry. - **Sustainable Fashion:** The intersection of sustainability and fashion is a growing trend, and eco-friendly sunglasses are a perfect addition to this industry. - **Anti-scratch Technology:** The trend for anti-scratch technology in eyewear offers opportunities for materials innovation and improved customer satisfaction. ### Where This Applies - **Eyewear:** The eyewear industry can capitalize on the growing demand for sustainable and eco-friendly options like the AVALON Sunglasses. - **Fashion:** The fashion industry can incorporate eco-friendly accessories like sustainable sunglasses into their collections to meet consumer demand for sustainability. - **Technology:** The technology industry can explore and develop new and innovative ways to create anti-scratch coatings for products beyond just eyewear. ## Related on Trend Hunter - [Classic Sporty Sunglasses](https://www.trendhunter.com/trends/vallon-daytrippers.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Oversized Adventurer Alpine Sunglasses](https://www.trendhunter.com/trends/sunski-ferrata-alpine.md) - [Affordable Polarized Sunglasses](https://www.trendhunter.com/trends/affordable-polarized-sunglasses.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Eco-Friendly Eyewear Collections](https://www.trendhunter.com/trends/material-matters-collection.md) - [Stylish Everyday Frames](https://www.trendhunter.com/trends/zenni-optical-introduced.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md)