# Paper Wine Bottles Avallen's Climate-Positive Calvados Comes in a Paper Bottle By Laura McQuarrie | Published 2022-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avallen-paper-bottle-packaging References: [barmagazine](https://barmagazine.co.uk/avallen-launches-paper-bottle-with-frugalpac/) & [avallenspirits](https://www.avallenspirits.com/)  Spirits company Avallen is introducing a paper bottle made from 94% recycled paperboard with a food-grade pouch. This bottle boasts less than a fifth of the CO2 emissions of a standard glass bottle and weighs just 85 grams and lower transportation emissions. Avallen’s co-founder Tim Etherington-Judge says, "Packaging is an area where there is room for improved environmental performance. Spirits have almost always come in single-use glass bottles, with large embodied carbon emissions, as well as the raw material extraction of sand." With this paper bottle, consumers will be able to enjoy a beautifully branded bottle that's durable and ready to enjoy during outdoor events. Additionally, the bottle is an ideal ecommerce solution, especially when handled by delivery couriers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 77% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Companies can explore creating more eco-friendly packaging options for a reduction in carbon emissions and environmental impact. - **Sustainable Supply Chain:** Businesses can aim for a sustainable supply chain and reduce transportation emissions by looking for alternative, eco-friendly raw materials. - **Ecommerce Packaging:** With the growing trend of e-commerce, companies can explore creating eco-friendly packaging solutions for online deliveries. ### Sectors Adopting This - **Spirits Industry:** Spirits companies can innovate their packaging for a reduction in carbon emissions and environmental impact - **Packaging Industry:** Packaging companies can explore alternative, more eco-friendly materials for their products. - **Ecommerce Delivery Industry:** Delivery couriers can explore more sustainable packaging options for their e-commerce deliveries. ## Related on Trend Hunter - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Paper-Made Alcohol Bottles](https://www.trendhunter.com/trends/diageo-1.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Paper-Packaged Tequilas](https://www.trendhunter.com/trends/buen-vato-tequila.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md)