# Celeb-Backed Red Wines Cameron Diaz's Avaline Launches Limited-Edition Pinot Noir By Niko Pajkovic | Published 2021-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avaline References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/10/cameron-diazs-avaline-launches-california-pinot-noir/) & [drinkavaline](https://drinkavaline.com/)  [Avaline](https://www.trendhunter.com/trends/cameron-diaz), a California-based winemaker co-founded by Cameron Diaz and Katherine Power, has announced the launch of a specialty 'Pinot Noir' produced in California. The new light-bodied wine presents notes of wild plum and roasted strawberries, creating a flavor that pairs incredibly well with the Autumn season. “Our goal this fall with Pinot Noir and Red is to bring our community together over wines made for any occasion," said Katherine Power in a recent press release. To produce the delicately flavored wine, Avaline partnered with [Porter Creek Vineyards](https://www.trendhunter.com/trends/porter-folding-fan) and EthicDrinks, two brand's known for their sustainable production practices. Porter Creek Vineyards is a CCOF certified vineyard and family-run winery based in the Russian River Valley of Sonoma County. By teaming up with the winery, Avaline has launched its first-ever wine produced in [native California](https://www.trendhunter.com/trends/californian-wine). Image Credit: Avaline ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 14% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-backed Wines:** Opportunity for more wine brands to collaborate with celebrities and tap into their massive audience and influence. - **Sustainable Wine Production:** Potential for disruptive innovation in wine production, whereby sustainable, eco-friendly methods are adopted for the growing and production of wine. - **Seasonal Wine Flavors:** The potential to develop and market wines for specific seasons, for instance, with autumnal flavors such as roasted strawberries and wild plum. ### Where This Applies - **Wine Production:** Opportunity for wine producers to explore more sustainable methods of production, as well as introducing more seasonal flavors and collaborating with high-profile celebrities. - **Celebrity Marketing:** Potential for businesses to leverage the influence and reach of high-profile celebrities, through endorsements and collaborations. - **Specialty Food and Beverage:** Potential for businesses to expand their offerings, with more emphasis on specialty foods, such as the pairing of specific wines with seasonal flavors and meals. ## Related on Trend Hunter - [Actress-Backed Wine Releases](https://www.trendhunter.com/trends/cameron-diaz.md) - [Celebrity-Backed Canned Wines](https://www.trendhunter.com/trends/avaline-2022.md) - [Limited-Edition Organic Wines](https://www.trendhunter.com/trends/avaline-x-stella-mccartney.md) - [Spring-Celebrating Wine Launches](https://www.trendhunter.com/trends/italian-bianco.md) - [Limited-Edition Musician-Approved Wines](https://www.trendhunter.com/trends/complicated-pinot-noir.md) - [Organic Wine Gift Sets](https://www.trendhunter.com/trends/avalines-holiday-gift-box.md) - [Celeb-Backed Wine Sets](https://www.trendhunter.com/trends/reeses-book-club-simi-winery.md) - [Premium Boxed Wine Brands](https://www.trendhunter.com/trends/really-good-boxed-wine.md) - [Après Ski-Inspired Wine Collections](https://www.trendhunter.com/trends/aprs-ski-holiday-collection.md)