# Digital NFT Necklaces AMBUSH and Avalanche Collaborate on the 'A3' NFT Necklace By Kanesa D | Published 2022-09-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/avalanche References: [hypebeast](https://hypebeast.com/2022/9/ambush-avalanche-necklace-collaboration) & [ambushdesign](https://www.ambushdesign.com/en-ca/)  [AMBUSH](https://www.trendhunter.com/trends/ambush-5) is making its first foray into the world of [Web3](https://www.trendhunter.com/trends/diesel-1) with the launch of a new collaboration with [Avalanche](https://www.trendhunter.com/trends/liquid-swords-samson). The brand’s director, Yoon Ahn, has expressed interest in metaverse and NFT fashion and is now launching one of the brand’s own digital collectibles. The forthcoming project taps Avalanche’s Culture Catalyst program, which is a $100 million USD fund dedicated to “driving culturally relevant projects to the Avax ecosystem.” AMBUSH will produce a limited edition ‘A3’ NFT necklace based on the brand’s iconic ‘Lighter Case’ pendant. The necklace comes dipped in a new ‘AVAX RED’ colorway and boasts unique utility features. Owners of the NFT will also be given virtual access to an exclusive event taking place in Milan on September 23 along with a physical version of the necklace. Image Credit: AMBUSH ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 38% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Web3 Fashion:** The use of NFTs and the Metaverse in fashion provides an opportunity to sell digital products as unique collectibles. - **Limited Edition Digital Collectibles:** Creating digital collectibles with utility features encourages ownership and can be sold for higher prices. - **Blockchain-based Event Access:** Using blockchain technology to provide virtual event access to NFT owners creates an exclusive experience and can increase brand loyalty. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage NFTs and the Metaverse to create unique and exclusive digital products for customers. - **Blockchain Technology:** The use of blockchain technology to create NFTs and provide exclusive event access can disrupt the ticketing industry and improve event experiences. - **Entertainment:** The entertainment industry can use NFTs and the Metaverse to monetize experiences such as virtual meet and greets with celebrities or exclusive access to content. ## Related on Trend Hunter - [Luxury Jewelry-Brand Digital NFTs](https://www.trendhunter.com/trends/nftiff.md) - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Outdoor Label-Created Jewelry](https://www.trendhunter.com/trends/maria-black-1.md) - [Digital NFT Fragrance Collaborations](https://www.trendhunter.com/trends/web3.md) - [Luxury Department Store Avatars](https://www.trendhunter.com/trends/nft-avatar.md) - [NFT Avatar Collaborations](https://www.trendhunter.com/trends/akutar.md) - [Holiday NFT Wearables](https://www.trendhunter.com/trends/timecapsule-nft.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md)