# Sophisticated Sparkling Juices Healeys' Avalade is a Refreshing Alcohol-Free Alternative By Laura McQuarrie | Published 2020-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/avalade References: [barmagazine](https://barmagazine.co.uk/healeys-launches-range-of-sparkling-juices/) & [healeyscyder](https://healeyscyder.co.uk/shop/avalade/) Adults are becoming increasingly interested in [alcohol-free alternatives](https://www.trendhunter.com/trends/alcohol-free-brews) and drinks producer Healeys offers a grown-up take on [sparkling juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz) with Avalade. The high-quality drinks are offered in five natural flavors—Sparkling Cornish Apple, Cornish Elderflower, Cloudy Lemonade, Rose Lemonade and a non-alcoholic Ginger Beer—all of which are sold by the bottle. The simple beverages combine freshly pressed apples and sparkling water, all without [added sugar, artificial colors or flavorings](https://www.trendhunter.com/trends/unsweetened-soft-drinks). As a Cornish drinks producer, Healeys combined the Cornish word for "apple" with "ade" to express how its new drinks add extra sparkle to fruit beverages. The rise of low- and no-alcohol beverages indicates that consumers are looking for beverages that are rich in flavors and textures and share more health benefits than they do undesirable effects. Image Credit: Healeys ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 65% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Beverages:** The trend towards alcohol-free beverages shows an opportunity for companies to produce sophisticated non-alcoholic drinks that have rich flavors and textures. - **Sparkling Juices:** The trend towards sparkling juices shows an opportunity for companies to produce high-quality and refreshing sparkling fruit beverages that can be enjoyed as a non-alcoholic alternative. - **Natural Flavors:** The trend towards natural flavors shows an opportunity for companies to produce beverages that use real fruit and ingredients, and avoid artificial colors and flavorings. ### Where This Applies - **Beverage Industry:** The beverage industry has an opportunity to produce a wider range of non-alcoholic drinks that cater to consumers' demand for both sophisticated and healthy options. - **Fruit Juice Industry:** The fruit juice industry can innovate by exploring different ways to incorporate natural, real fruit ingredients into their products and creating premium, high-quality fruit juice beverages. - **Health Food Industry:** The health food industry can benefit from producing beverages that have health benefits and provide consumers with a refreshing and non-alcoholic alternative to traditional soft drinks. ## Related on Trend Hunter - [Refreshed Boozeless Beverage Ranges](https://www.trendhunter.com/trends/aelo.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md)