# Autumnal American IPAs Pure Michigan Autumn IPA Spotlights Michigan-Grown Ingredients By Laura McQuarrie | Published 2019-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/autumn-ipa References: [prnewswire](https://www.prnewswire.com/news-releases/pure-michigan-and-shorts-brewing-company-partner-on-all-michigan-ipa-to-inspire-fall-travel-300922752.html) Pure Michigan and Short's Brewing Company joined forces to create a first-of-its-kind IPA called Pure Michigan Autumn IPA, which is 100% brewed with Michigan-grown and harvested ingredients. The Pure Michigan craft beer highlights the Great Beer State's diverse agricultural industry by showcasing brewed ingredients from [Great Lakes Malting Company](https://www.trendhunter.com/trends/wheat-beer-collection), [Valley View Farm](https://www.trendhunter.com/trends/valley-fair-kiosk) and [Empire Malting Co.](https://www.trendhunter.com/trends/master-cook-meal-kits), plus other additions from two local hop suppliers and a yeast supplier in the Upper Peninsula. The balanced IPA is described as having smooth hop flavors that complement pine, citrus and malt. As such, Pure Michigan Autumn IPA has the potential to be appealing to both craft and non-craft beer drinkers. Pure Michigan Autumn IPA invites those who love beer to get a taste for Michigan in the cozy fall season. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Michigan-grown Craft Beers:** Craft breweries using locally-sourced ingredients from Michigan are gaining popularity, presenting an opportunity for collaboration with local farms and suppliers. - **Fall Seasonal Beers:** Breweries creating unique beer flavors that reflect the cozy atmosphere of the fall season can attract a wider range of beer enthusiasts. - **Farm-to-glass Brewing:** The trend of using locally-sourced ingredients in brewing showcases the growing consumer interest in sustainability and supporting local businesses. ### Where This Applies - **Craft Beer:** Craft breweries can explore partnerships with local farms and suppliers to create unique and sustainable beer offerings. - **Agriculture:** Local farms in Michigan have an opportunity to collaborate with breweries and supply them with quality ingredients for craft beer production. - **Hospitality:** Restaurants and bars can leverage the popularity of Michigan-grown craft beers to attract beer enthusiasts and offer unique seasonal beverages. ## Related on Trend Hunter - [Autumnal Amber Ales](https://www.trendhunter.com/trends/amber-ale.md) - [Aromatic Pumpkin Ales](https://www.trendhunter.com/trends/pumpkin-ales.md) - [Mountain-Inspired Northwest IPAs](https://www.trendhunter.com/trends/northwest-ipa.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Imperial-Style Hard Ciders](https://www.trendhunter.com/trends/american-apple.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Experimental Summer IPAs](https://www.trendhunter.com/trends/summer-ipa.md) - [Spruce-Infused Pale Ales](https://www.trendhunter.com/trends/holiday-ipa.md) - [Midwest-Celebrating Hazy IPAs](https://www.trendhunter.com/trends/midwestcelebrating-hazy-ipa.md)