# QSR Fall Harvest Menus sweetgreen Returned Its Autumn Harvest Bowl to Locations Nationwide By Adam Harrie | Published 2026-09-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/autumn-harvest-bowl References: [businesswire](https://www.businesswire.com/news/home/20260902862676/en/Sweetgreen-Makes-Brussels-the-Object-of-Desire-in-New-Falls-Best-Dressed-Campaign)  sweetgreen has brought back its 'Fall Harvest' menu nationwide, anchored by the returning 'Autumn Harvest Bowl' alongside two new additions: a 'Maple Glazed Salmon' plate and a 'Roasted Bacon Brussels' side. The seasonal lineup remains the brand's highest-volume limited-time offering, with more than 1.4 million Autumn Harvest Bowls sold across its 2024 and 2025 runs. The launch is supported by a fashion-inspired campaign called 'Fall's Best Dressed,' starring actors Jack Falahee and Maia Reficco, which positions sweetgreen's maple-glazed Brussels sprouts as the season's standout ingredient. The sprouts are sourced from Dynasty Farms in California and Turek Farms in New York, with Turek's crop hand-picked and force-cooled within 24 to 48 hours of harvest. sweetgreen's approach shows how seasonal menu returns can be reframed as cultural moments rather than simple product refreshes. Image Credit: sweetgreen ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 94% | Activity: 91% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Menu Drops:** Limited-time harvest items are becoming repeatable traffic drivers as restaurants treat menu returns like anticipated retail drops with measurable demand. - **Ingredient-led Storytelling:** Farm sourcing details and freshness cues create premium positioning for everyday vegetables, opening space for brands to differentiate through supply chain transparency. - **Fashion-infused Food Campaigns:** Style-driven creative reframes quick-service meals as cultural accessories, blending celebrity marketing with seasonal food launches to deepen consumer relevance. ### Sectors Adopting This - **Quick-service Restaurants:** High-performing seasonal offerings show how fast-casual operators can build recurring sales moments around familiar products refreshed with new sides and proteins. - **Agriculture:** Regional farm partnerships gain visibility when crop handling, harvest timing, and provenance become part of consumer-facing restaurant narratives. - **Food Marketing:** Campaigns that merge entertainment, fashion, and menu innovation signal new opportunities for agencies to turn limited-time foods into lifestyle-led brand moments. ## Related on Trend Hunter - [Health-Focused Summer Menu Overhauls](https://www.trendhunter.com/trends/market-bowl.md) - [Convenience-Focused Salmon Superfood Bowls](https://www.trendhunter.com/trends/salmon-superfood-bowl.md) - [Value-Driven Wellness-Focused Menus](https://www.trendhunter.com/trends/salad-and-go.md) - [Chef-Crafted Salad Bowls](https://www.trendhunter.com/trends/new-fast-casual-restaurant.md) - [Spiced Pumpkin Oatmeal Bowls](https://www.trendhunter.com/trends/pumpkin-spice-oatmeal-bowl.md) - [Warm Roasted Veggies Bowls](https://www.trendhunter.com/trends/new-warm-bowls.md) - [Seasonal QSR Menu Options](https://www.trendhunter.com/trends/spring-seasonal-menu.md) - [Drive-Up Restaurant Formats](https://www.trendhunter.com/trends/sweetlane-drive-up.md) - [Seasonal Wellness Eatery Menus](https://www.trendhunter.com/trends/season-of-strength-menu.md)