# Storytelling Furniture Arrangements Vitra's Autumn Furniture Collection Brings Characters to Life By Laura McQuarrie | Published 2020-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/autumn-furniture-collection References: [design-milk](https://design-milk.com/vitra-introduces-their-autumn-2020-collection-in-an-extra-creative-manner/) & [vitra](https://www.vitra.com/en-ca/home) To introduce its [autumn furniture collection](https://www.trendhunter.com/trends/fasettis-autumn-2024) in a unique way, Vitra styled four interior environments with different imaginary characters in mind. In Box 1, designer F Taylor Colantonio set a scene for Signore X, an eccentric art historian from Rome. The interior scene includes a mix of materials like tile floors, marble and rich draperies, as well as the attention-grabbing [Mariposa Corner Sofa](https://www.trendhunter.com/trends/meridiani). Box 2 envisions what a dining space would look like for a collector and patron of the arts with a special love of Japanese aesthetics. The fourth box in the series offers a completely different vision for a family that lives "a slower-paced lifestyle without the extras," focusing on pieces that are [functional, minimal and timeless](https://www.trendhunter.com/trends/boxed-collection). Image Credit: Vitra ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Imaginary Character Styling:** Disruptive innovation opportunity: Design furniture collections that are inspired by fictional characters to create unique and immersive experiences for customers. - **Mix of Materials:** Disruptive innovation opportunity: Combine different materials in furniture designs to create visually engaging and aesthetically diverse pieces. - **Functional, Minimal and Timeless:** Disruptive innovation opportunity: Develop furniture collections that cater to customers seeking functional, minimalistic, and timeless designs for a slower-paced lifestyle. ### Industries Being Reshaped - **Furniture Design:** Disruptive innovation opportunity: Integrate storytelling and character-based design concepts into furniture collections to create a unique selling proposition and enhance customer engagement. - **Interior Design:** Disruptive innovation opportunity: Create interior environments that reflect the personalities and preferences of imaginary characters, offering customers personalized and immersive experiences. - **Art and Collectibles:** Disruptive innovation opportunity: Collaborate with artists and collectors to design furniture collections that blend art, aesthetics, and functionality, catering to the growing market of art enthusiasts. ## Related on Trend Hunter - [Life-Exploring Colorful Furniture](https://www.trendhunter.com/trends/arper.md) - [Sensory-Focused Furniture Design Exhibits](https://www.trendhunter.com/trends/time-signature.md) - [Reimagined Familiar Design Objects](https://www.trendhunter.com/trends/karimoku-1.md) - [Textured Modern Furniture Lines](https://www.trendhunter.com/trends/touch-collections.md) - [Transformative Furniture Forms](https://www.trendhunter.com/trends/metamorphosis-collection-2.md) - [Playful Geometric Furniture](https://www.trendhunter.com/trends/collection-co.md) - [Furniture-Expressive Magazines](https://www.trendhunter.com/trends/somewhere-magazine.md) - [Juxtaposed Materials Furniture Collections](https://www.trendhunter.com/trends/wool-diaries-collection.md) - [Interdependency-Inspired Designer Furniture](https://www.trendhunter.com/trends/hilo.md)