# Autonomous Radio Stations Mercedes-Benz Created a Special Radio Campaign to Promote Its E Class By Laura McQuarrie | Published 2016-06-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/autonomous-radio References: [adsoftheworld](http://adsoftheworld.com/media/radio/mercedes_the_autonomous_radio_campaign) In order to show off its new E Class as its most autonomous vehicle design to date, [Mercedes-Benz](https://www.trendhunter.com/trends/drive-pilot) launched 'The Autonomous Radio Campaign.' This radio campaign involved using text-to-speech software in order to deliver real-time news in order to show off how the autonomous vehicle adapts to live road conditions in the same way. The self-recoded campaign required no studios, actors or production, and included [plenty of humor](https://www.trendhunter.com/trends/where-have-you-been) to intrigue drivers on the road. For instance, on the news of President Barack Obama meeting Queen Elizabeth for her 90th birthday, the station broadcasted clips like: "As her majesty greets the crowds who've come out to celebrate her birthday today, she can keep waving with one hand while she parks her E Class with the other." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Text-to-speech Software:** Opportunity for developing advanced text-to-speech software that can deliver real-time news in a humorous and engaging way. - **Autonomous Vehicle Adaptation:** Opportunity to showcase how autonomous vehicles can adapt to live road conditions, providing a unique and immersive driving experience. - **Self-recorded Campaigns:** Opportunity to create advertising campaigns that require minimal production and utilize humor to captivate audiences. ### Where This Applies - **Automotive:** Opportunity for automotive companies to integrate advanced text-to-speech technology into their autonomous vehicles for enhanced driver experience. - **Advertising:** Opportunity for advertising agencies to explore self-recorded campaigns that leverage humor and real-time news delivery using innovative technology. - **Entertainment:** Opportunity for entertainment industry to incorporate text-to-speech software in radio and podcast productions for engaging content delivery. ## Related on Trend Hunter - [Luxury Self-Driving Cars](https://www.trendhunter.com/trends/drive-pilot.md) - [Driverless Airport Parking Services](https://www.trendhunter.com/trends/stuttgart.md) - [Virtual In-Car Tour Guides](https://www.trendhunter.com/trends/tourguide.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Human-Like Automotive Assistants](https://www.trendhunter.com/trends/mbux-virtual-assistant.md) - [Self Driving-Certified Cars](https://www.trendhunter.com/trends/drive-pilot-1.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)