# Entertainment-Focused Vehicles The Volkswagen 'Zimmer' Autonomous Concept Car is Entertaining By Michael Hemsworth | Published 2016-11-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/autonomous-concept References: [yankodesign](http://www.yankodesign.com/2016/11/22/a-living-room-on-wheels/) The rise of the autonomous car brings to mind a number of questions regarding what drivers will be doing when inside vehicles, so the [Volkswagen](https://www.trendhunter.com/trends/volkswagen-id-life) 'Zimmer' is an autonomous concept car that imagines the possibilities. Designed by Hanchi Yun, the Volkswagen 'Zimmer' is first and foremost a form of autonomous transportation. The interior space is capable of being customized into a number of different orientations in order to suit different needs. Passengers can partake in some [digital entertainment](https://www.trendhunter.com/trends/atari-and-airconsole), sit and enjoy a meal and much more thanks to the expansive space within the autonomous concept car. The Volkswagen 'Zimmer' identifies a direction that we could see passenger vehicles go once autonomous technologies begin to be rolled out on a more widespread scale. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Autonomous Transportation:** Opportunity to design vehicles with customizable interiors to accommodate various passenger needs and entertainment options. - **Digital Entertainment:** Opportunity to incorporate immersive and interactive digital entertainment experiences within autonomous vehicles. - **Expansive Interiors:** Opportunity to create spacious interior layouts in autonomous vehicles for passengers to engage in various activities. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity to pioneer the development of autonomous vehicles with entertainment-focused features. - **Entertainment:** Disruptive innovation opportunity to explore new business models and partnerships to provide digital entertainment content and services for autonomous vehicles. - **Food & Beverage:** Disruptive innovation opportunity to create meal and refreshment solutions for passengers in autonomous vehicles. ## Related on Trend Hunter - [Lounge-Like Autonomous Vehicles](https://www.trendhunter.com/trends/audi-concept-vehicle.md) - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [Tranquil Interior Autonomous Vehicles](https://www.trendhunter.com/trends/hyundai-ioniq-seven.md) - [Fully Autonomous Crossover SUVs](https://www.trendhunter.com/trends/dkm-20.md) - [Production-Ready Robotic Taxis](https://www.trendhunter.com/trends/id-buzz-ad.md) - [Future Urban Mobility Cars](https://www.trendhunter.com/trends/numa-concept.md) - [Entertainment-Integrated Luxe Vans](https://www.trendhunter.com/trends/vision-v.md) - [Transforming Commuter Vehicles](https://www.trendhunter.com/trends/audi-vista-roadster.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md)