# Next-Gen Automotive Software Platforms DXC Debuts AMBER to Advance In-Vehicle Infotainment Systems By Kalin Ned | Published 2026-01-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/automotive-software-platform References: [us.acrofan](https://us.acrofan.com/detail.php?number=1003916)  At the Consumer Electronics Show in Las Vegas, [DXC Technology](https://www.trendhunter.com/trends/insurance-brokerage-firm) announced the launch of a new automotive software platform named [AMBER](https://www.trendhunter.com/trends/data-storage-solution). This innovation is engineered to serve as a foundational system for vehicle infotainment and digital interface functions. The next-gen automotive software platform is presented as a modular solution aimed at reducing the time and financial resources required for automakers to develop and integrate in-car software. AMBER also incorporates artificial intelligence to enable personalized features for drivers. DXC Technology maintains that the deployment of AMBER will halve development time and cut costs by nearly a third. For the end-user, this acceleration could translate into quicker access to vehicles with more sophisticated, responsive, and intuitive [digital cockpits](https://www.trendhunter.com/trends/customizable-digital-cockpit) — from AI-powered voice assistants to highly customized settings that enhance comfort and convenience. Image Credit: DXC Technology ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 40% | Activity: 40% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **AI-driven Personalization:** Integrating artificial intelligence allows for highly personalized in-car experiences, transforming how users interact with digital cockpits. - **Modular Software Solutions:** Modular systems like AMBER are revolutionizing the automotive industry by significantly reducing development time and cost for infotainment platforms. - **Intelligent Voice Assistants:** AI-powered voice assistants in vehicles are enabling more intuitive interactions, enhancing driver convenience and safety. ### Sectors Adopting This - **Automotive Technology:** The launch of platforms like AMBER is reshaping the automotive technology landscape by offering enhanced digital interfaces and infotainment systems. - **Artificial Intelligence:** AI's role in personalizing driver experiences illustrates its growing impact, particularly in shaping future automotive solutions. - **Consumer Electronics:** Innovations in in-car infotainment emerging at events like the Consumer Electronics Show underscore the vital intersection between automotive and consumer electronics sectors. ## Related on Trend Hunter - [Automotive Digital Twin Solutions](https://www.trendhunter.com/trends/simulation-platform.md) - [Auto-Branded Digital Experience Systems](https://www.trendhunter.com/trends/ford-digital-experience.md) - [Generative AI-Powered Mobility Technologies](https://www.trendhunter.com/trends/ai-cabin-platform.md) - [Deeply Integrated Automotive UIs](https://www.trendhunter.com/trends/apple-carplay-ultra.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md) - [Enhanced In-Vehicle Infotainment Systems](https://www.trendhunter.com/trends/toyota-audio-multimedia.md) - [Vehicle-Focused Consolidated Computing Platform](https://www.trendhunter.com/trends/consolidated-computing-platform.md) - [Groundbreaking Automated Driving Systems](https://www.trendhunter.com/trends/automated-driving-system.md) - [Software-Defined Vehicle Solutions](https://www.trendhunter.com/trends/softwaredefined-vehicle-solution.md)