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# Expanded In-Car Services
Amazon Announced New Automotive Products and Solutions

By Grace Mahas | Published 2020-02-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/automotive-products-and-solutions
References: [mobilemarketer](https://www.mobilemarketer.com/news/amazon-broadens-in-car-services-with-major-alexa-expansion/569903/) & [blog.aboutamazon](https://blog.aboutamazon.com/devices/new-automotive-products-and-solutions-at-ces-2020)

As cars become further equipped with technology consumers are already in the habit of using daily, Amazon is catering to its demographic with new automotive products and solutions that are available to Alexa-enabled devices for the car.

Notably, customers will be able to purchase fuel through the virtual assistant Alexa at all 11,500 Exxon and Mobil stations. These transactions would be made via Amazon Pay and powered by global financial services technology Fiserv.

Moreover, the new Alexa built-in would be featured compatible with automotive accessories with products from brands like BOSS Audio, Nextbase, Sen, and more. Users will also have access to in-car entertainment with the addition of the newest Fire TV Edition.

Image Credit: Amazon

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 25% | Activity: 33% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Expanded In-car Services:** Expanding in-car services with the integration of Alexa-enabled devices and automotive accessories.
- **Voice-powered Fuel Purchases:** Enabling customers to purchase fuel through Alexa at Exxon and Mobil stations, creating a disruptive innovation opportunity in the fuel industry.
- **In-car Entertainment Enhancement:** Enhancing in-car entertainment with the addition of the newest Fire TV Edition, offering a disruptive innovation opportunity in the entertainment industry.

### Sectors Adopting This

- **Automotive:** The automotive industry can benefit from the integration of Alexa-enabled devices and automotive accessories.
- **Fuel:** The fuel industry can benefit from voice-powered fuel purchases through Alexa, providing a convenient and efficient payment method.
- **Entertainment:** The entertainment industry can leverage in-car entertainment enhancement with the newest Fire TV Edition, providing an immersive and enjoyable entertainment experience on the go.

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